The collaborative approach we developed for the creation of Generali’s Mobile & Web Hub resulted in a 40% reduction in the time needed for a business unit to on-board design and IT development, due to the re-usability of assets across different markets. Meanwhile, on-boarding costs reduced by 70%.
Business units in different markets can now easily access best in class tools most appropriate for their particular needs, and a structure enables close internal collaboration and sharing of best practice and other ideas.
Customers found usability significantly improved by the Mobile & Web Hub. Navigation is simpler. And as all mobile apps and web-responsive portals have a common foundation, user interaction components are now compatible across both. So far, 14+ countries have benefitted from the improved usability and strengthened collaboration achieved by adopting the Mobile & Web hub programme.
It is still early days for the Agent Hub, which by June 2020 had been adopted in three countries. But early evidence suggests that it, too, has already delivered clear cost and time-to-market savings – notably, by offering teams predesigned user interface features. And with agents accessing fewer, better tools, their experience – like their customers’ – is both better and more consistent.
By encouraging closer collaboration between design and IT teams, Generali is aligned more closely with them globally and locally – a major step forward for the company as it becomes a living business wired for flexibility, with the ability to shift and reshape as the external environment and expectations change.
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