Why does patient centricity matter to pharma?
There is significant value in pharma continuing to focus on patient-centricity initiatives across the value chain. Accenture's Whitney Baldwin discusses why.
Delivering an improved customer experience with AI
Across many industries, companies using AI in marketing and CX are simply outperforming those that don’t. Accenture discusses how.
Becoming a life sciences Cyber Champion
Accenture Cybersecurity continues to be an escalating concern for life sciences companies and requires an actionable response. Read more.
Pharma's role in creating quality HCP experiences
Accenture explores pharma's role in creating quality HCP experiences. Read more.
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