Accenture is proud to serve as a corporate sponsor of the Society for Healthcare Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association. We are excited to exchange ideas and explore new solutions to help SHSMD members stay at the forefront of healthcare’s rapidly evolving landscape. Explore our leading-edge content on healthcare strategies in marketing, digital engagement, communications, planning, business development and more.
SHSMD 2022 Annual Conference
September 11-14, National Harbor, MD
SEPTEMBER 13, 9:00 AM – 9:50 AM ET
The Great Marketing Declutter: Healthcare Version
Melissa Richter Bartolini, Marketing Transformation, Principal Director, Accenture
SEPTEMBER 14, 9:00 AM - 9:50 AM ET
Post Pandemic Drivers for Consumer Acquisition and Engagement
Linda MacCracken, Associate Director, Accenture
Kelly Faley, Vice President, Digital Experience, Sharp HealthCare
Chris Boyer, Vice President, Digital Strategy & Marketing Intelligence, Beth Israel Lahey Health
Webinar replay: From @Home to Care Anywhere
Healthcare organizations are rethinking how best to use their physical facilities, especially as they consider more at-home experiences. The real move though is the “productization” of care services - recognizing how and where care can be delivered effectively for specific patients. Intentional, productization opens even more strategies and markets – the ability to deliver Care Anywhere (or location-agnostic care). This webinar highlights the potential of Care Anywhere, the value to a healthcare organization and the state of technology to support these new markets.
Listen to the replay to learn about:
New strategies and market opportunities to fully leverage reimbursement policy
Care Anywhere journey to reduce reliance and costs from physical care
The elasticity and scale about technologies to deliver location agnostic care
Listen to this webinar to learn more about how Renown Health implements, deploys and measures the success of its loyalty program that targets older adults. Topics include pandemic pivots, budget and growth alignment, the use of digital health to engage customers, deployment and the voice of the unengaged customer.