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Accenture + Adobe

April 19 – 22, 2026

Adobe Summit 2026

#AdobeSummit #Accenture

Reinventing Marketing: Building the Agentic AI Powered Digital Core.

At Adobe Summit 2026, we focused on what marketing reinvention with AI looks like in practice. Attendees engaged with our clients and teams at the booth and in dedicated sessions to see how personalization is being scaled, content supply chains modernized, agentic commerce getting to action, and marketing workforces reimagined for an AI‑driven world. Separate conversations explored the rise of agentic commerce and its implications for customer engagement. Across the event, one message was clear: real‑time data, agentic AI, and enterprise‑ready content operations are moving beyond experimentation and delivering measurable business impact.

Marketing reinvention powered by Adobe

Connect with our experts at our immersive booth (#1711), join speaking sessions, and explore peer roundtables. We look forward to seeing you in Las Vegas.

Accenture's on the Summit Stage

Adobe and Accenture share how to operationalize agentic AI systems that reason, decide, and act at scale. Learn to build a blueprint for the agentic enterprise that drives business value and trust.

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BMS and Accenture share how AI reimagined a complex marketing ecosystem. Learn how they removed friction and transformed fragmented workflows into a scalable, high-impact content supply chain.

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Costa Cruises, Adobe, and Accenture unified guest data to deliver seamless, personalized journeys from booking to ship, driving true connection and loyalty at every touchpoint.

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SAP and Accenture are modernizing the global content supply chain for speed and personalization. Learn how they use Adobe technology to automate workflows and activate data-driven experiences at scale.

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Accenture shares how to build a CJA masterpiece, not a monster. Learn best practices for schema, identity, and governance to future-proof your analytics and ensure a scalable, smooth implementation.

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Accenture shares how to turn passive reviewers into passionate Workfront advocates. Learn to use early prototypes and hands-on feedback to build ownership, trust, and a smoother user experience.

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Celebrate 10 years of AEM Rockstar! Watch finalists demo innovative AI tips and tricks for Adobe Experience Manager. Root for a winner and get fresh approaches to deepen your technical repertoire.

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2026 Adobe Customer Experience Orchestration Partner of the Year
Power partners

Accenture has been named Adobe’s top Global Customer Experience Orchestration Partner, as well as a top partner in five regions worldwide. Together, Accenture and Adobe continue to help clients drive growth, unlock value, and deliver exceptional customer experiences.

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Infinite Objects: An Agentic Design Experience

Agentic AI is transforming marketing into a self-orchestrating system. Intelligent agents work across data, content, and journeys to anticipate needs, trigger actions, and optimize performance, enabling faster execution, greater relevance, and scalable impact while keeping humans in control.

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Awards & recognition

Accenture has been named Adobe’s top Global Customer Experience Orchestration Partner, as well as a top partner in five regions worldwide. Together, Accenture and Adobe continue to help clients drive growth, unlock value, and deliver exceptional customer experiences. 

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Costa Crociere, an Accenture client, was recognized as an Experience Makers Awards winner for advancing customer‑centric journeys. By unifying guest data across digital and onboard interactions, they delivered more personalized experiences while strengthening relationships and driving revenue growth.

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Bristol Myers Squibb is scaling AI across marketing with Accenture, embedding it into core workflows to drive measurable impact. Together, they are transforming how teams operate by simplifying processes, redefining roles, and accelerating content and campaigns while maintaining compliance in a highly regulated environment.

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Lisa Marie Brown has won the Adobe Experience Manager Rockstar competition at Adobe Summit 2026 and received the title of the AEM Rockstar.

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Adobe expanded its partner ecosystem to power agentic, end-to-end customer experience orchestration, with Accenture playing a key role in helping enterprises operationalize AI at scale. Together, they are enabling connected workflows across data, content, and journeys to drive faster, more impactful outcomes. 

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Our leaders

Joy Bhattacharya

Global Gen AI Lead – Accenture Song

LinkedIn

Brandon Kniffen

Lead – Accenture Adobe Business Group, Americas

LinkedIn

Miguel Liébana

Lead - Adobe Business Group, EMEA

LinkedIn