Adobe Summit 2024

At our roundtables, peers, Accenture and Adobe leaders connected to exchange insights and best practices on content supply chain, marketing technology transformation and delivering a true customer experience using data and AI. The sessions provided a platform for networking and learning how to stay ahead of the curve.

Generational Heroes enabled participants to capture and celebrate the stories of their personal heroes. Through the power of GenAI and Adobe Firefly, lived experiences were transformed into personalized videos, creating an inspiring showcase.

Content Maestro showcased the transformative power of AI in the content development process. Participants witnessed firsthand how AI technology can unlock new possibilities in creating impactful marketing content with reduced manual oversight.

Personalization at Scale highlighted the seamless integration of data, technology, creativity and AI to empower our clients in creating highly relevant and impactful customer experiences.

Unilever unveiled their successful digitization of global distributive trade routes. They shared insights into deploying a future-fit platform and their journey of scaling Adobe Commerce for B2B on a global scale.

Novo Nordisk revealed their remarkable journey towards creating a best-inclass experience enablement capability. Through the seamless fusion of data and content, they achieved personalization at scale, setting the stage for omnichannel success.

Cisco revealed the secrets behind their successful transformation of Cisco.com. They showcased how they leveraged Adobe technologies to turbocharge their omnichannel digital demand.