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Accenture and SHSMD

Connecting with SHSMD members about innovative healthcare strategies

Accenture and SHSMD

Accenture is proud to serve as a corporate sponsor of the Society for Healthcare Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association. We are excited to exchange ideas and explore new solutions to help SHSMD members stay at the forefront of healthcare’s rapidly evolving landscape. Explore our leading-edge content on healthcare strategies in marketing, digital engagement, communications, planning, business development and more.

Crucial clinician - marketing collaboration

In this webinar Accenture consults the Johns Hopkins University School of Medicine and Ohio State University's Wexner Medical Center. We seek effective ways for digital marketing executives to engage clinicians and uncover how these healthcare giants have integrated physicians into digital marketing to capture customers and build reputation. Learn from them against the backdrop of new clinician and consumer insights—recognize how to navigate internal and market facing partnerships to drive business value.

The webinar covers:

  • Customer and clinician viewpoints on digital engagement.
  • Real-life stories of marketing-physician teams who convey the value of digital health to shape consumer agendas using marketing and digital innovation.
  • Pro tactical tips to align marketing leaders with physicians and co-create effective digital marketing blueprints to keep up with the pace of change.
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Previous webinars

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From @Home to Care Anywhere
This webinar highlights the potential of Care Anywhere, the value to a healthcare organization and the state of technology to support these new markets.

Pivoting to COVID19-Navigating the Road to Normal
Listen to this webinar to learn more about how Renown Health implements, deploys and measures the success of its loyalty program that targets older adults. Topics include pandemic pivots, budget and growth alignment, the use of digital health to engage customers, deployment and the voice of the unengaged customer.

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