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WHAT

WE DO

Just think. If you could see the effectiveness of your trade spend to enable decisions as you go, track which promotions were working to boost ROI, increase market share and counteract competitor activity. Just imagine if you could spot inefficiencies and forecast accurately.

In a world that is more connected, where the consumer has more choice, wouldn’t it be good to know which promotions are winners?

LEARN MORE ABOUT TRADE PROMOTION MANAGEMENT

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WHY

TPM

TRENDS Trends Open

Trade promotion spend has more than doubled since 2000

Consistent increase of trade spend

Consumer digital and value expectations

Smaller manufacturers continue to gain market share - two share points since 2009

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CHALLENGE Challenge Open

Increases in promotional volume at the expense of base volume

Establishing of artiicial base prices with promotion investment

Trade Promotion complexity and (Un)predictability

Data availability

Creating consumer experiences

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PRESSURE
ON MARKETING
BUDGETS
Open

Informed decision making

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QUANTIFIABLE
RETURN ON
INVESTMENT
Open

What are my successful tactics?

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ALIGNED
ORGANISATION
Open

Silos between sales, marketing and manufacturing are an impediment

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FRAGMENTATION
OF SPENDING
CHOICES
Open

Emergence of digital marketing, understanding and prioritising advertising and promotional spend is more important than ever

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WHO ARE OUR

TPM USERS?

WHAT

WE THINK

WHO WE

WORK WITH

CONNECT

WITH US


ACCENTURE CPG

CONTACT US

Accenture Direct Phone Number:
1 (877) 889-9009

Toll-free from the United States and Canada:
1 (312) 842-5012

CG.SOLUTIONS@ACCENTURE.COM

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