Industrial companies today are traversing a path of cautious reinvention. With ongoing and evolving disruption in the market – from changing customer preferences and supply chain challenges, to labor shortages and geopolitical tensions – companies are stabilizing operations on the one hand, while seeking business transformations on the other. From new business models to digitally empowered ways of working, the pressure is on to stabilize and reinvent at speed, at the same time, to compete.
“Transformation, resilience and sustainability – that's what we’re focusing on,” says Georg Kube, Global VP Industrial Manufacturing at SAP. Georg and his team are helping clients realize their own transformation ambitions by putting the pieces in place to enable a more connected, networked industry that can evolve with agility. We spoke to Georg about what it will take to encourage that change across businesses and industries, the five challenges manufacturing industry needs to overcome to advance, and why digital twin technology, while not new, is just beginning to realize its potential.