A new wave of innovation
People have changed how they live and work, and this has accelerated demand for innovation from consumer goods, retail and travel companies.
A year spent under evolving restrictions has seen people adapt almost every facet of their lives. Working from home, changing travel patterns and a growing desire to shop locally are challenging industries to fundamentally rethink how to cater to the COVID-adapted consumer.
The latest survey of more than 9,650 people in 19 countries supports Accenture’s previous findings that many changes in behavior will likely be long-term. Now is the time for consumer-facing companies to be agile, resilient and responsive to change.
of consumers have made at least one permanent change to their lifestyle since the outbreak of the pandemic.
would like to work from a “third space” — a location other than their home or workplace.
say convenience – such as a food and drink choices – are important, 41% struggle to access convenient options.
will either not travel at all for work or reduce their business travel by half following the pandemic.