When COVID-19 turned the world upside down, consumer behaviors, preferences, and expectations altered almost overnight. Accenture research shows that the pandemic has caused half of all consumers to re-evaluate what’s important to them in life.
Nowhere is that more true than food preferences. As consumers settle into new habits about what, where and how they eat, there are significant implications and opportunities for consumer goods, retail, travel and hospitality brands.
Here are five of the ways we’re thinking differently about food.