CFOs are no longer content to allow their more technical counterparts to drive digital adoption. With a premium placed on shareholder value, they cannot afford to take a secondary role, because business insight and digital are inextricably tied.
This skeptical group is beginning to witness greater than expected returns on investment (ROIs) across the board for digital initiatives, making them converts in short order.
Forward-thinking executives now realize the CFO of the future is not a technical architect, but rather a leader in linking digital technologies to ROI—spearheading digital finance.
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