Putting the personal back in personalization
The digitalization of everything has led to customers having an overwhelming number of choices in everything they do. When presented with too many choices, many customers are likely to make poor decisions, be less satisfied and abandon a website or brand. When it comes to options, simplicity wins. Companies succeed when they cater to the individual customer and make it easier for them to consume what they want, how and when they want.
Customers are far more likely to make a purchase when they are:
Recognized, Remembered, and receive Relevant recommendations.