Song Insights Blog

Connecting Sustainability with Life

December 9, 2022

Accenture discusses how sustainability is a systemic issue, calling for shifts in policy, technology, financing, infrastructure and consumption.

How Data Is Helping Marketers Declutter

April 20, 2022

Customer data and insights are what fuels marketing in today's digital age. Accenture discusses how.

Why purpose is the #1 thing marketers need—and how to get it

April 1, 2022

Nearly 70% of marketing executives say that the past year has had their employees feeling completely spent. Accenture discusses how to address this.

Fjord Trends 2022: Me, myself, my stuff and the metaverse

February 14, 2022

Accenture discusses how our relationships with ourselves, the people around us, our employers and the brands we like have changed over the past couple of years.

A new day for Marketing Mix Modeling

December 9, 2021

Changes in online data collection have shaken the advertising measurement world. Here’s how Marketing Mix Modeling can keep brands standing on both feet.

Ready or not: why marketing innovation starts with decluttering operations