How we reinvented sales to drive extraordinary change
November 1, 2021
November 1, 2021
Sales at Accenture used to look quite different. Our sales teams were operating with less coordination, remote work was the exception rather than the rule, and for many of our clients, digital transformation was still on the horizon.
In March 2020, right before the pandemic was declared, we began our sales transformation. With everything that has happened since then, it can be hard to appreciate the magnitude of what we’ve accomplished. We’ve reimagined sales, enhancing digital tools and processes across our business, strengthening how we attract, develop and enable talent; and creating a sales culture and capability that are unrivaled.
Today, we have a resilient, agile and interconnected community that is raising the bar for our competitors and driving sustainable growth for our company and our clients.
While we couldn’t have anticipated the challenges that 2020 would bring, our sales transformation was critical to our success during the COVID-19 pandemic and beyond. Our people quickly adapted to the new reality, supported by our new sales architecture and innovative tools, practices and capabilities that allowed us to thrive – even at a distance.
We took a multifaceted approach to our sales transformation, reshaping our community to meet the unique needs of our company, people and clients:
By any measure, our sales transformation has been a huge success. Not only did we grow our portfolio of potential deals to record levels, but we’re substantially outperforming many of our peers.
The pace of change is not slowing down – and neither are we. We’ll continue evolving to meet the needs of this dynamic environment, while helping our clients modernize, embrace new digital technologies and build a foundation for success in the future.
I invite you to check out our case study for a more in-depth look at our sales transformation and to learn how we can help your company reimagine sales.
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