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Expert Adobe Firefly – GenAI & Agentic Creative for Enterprise F/H

Marketing Transformation Manager | Senior Level | Full time
Job No. R00318871 | Paris
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Votre rôle 

En tant qu’Expert Adobe Firefly – GenAI & Agentic Creative, vous êtes responsable de l’adoption, de l’industrialisation et de la gouvernance des usages d’IA générative créative chez nos clients grands comptes. 

Vous intervenez sur la mise en œuvre de Firefly Creative for Enterprise, en l’inscrivant dans une approche GenAI avancée, intégrée aux workflows métiers, plateformes Adobe et écosystèmes digitaux des clients. 

Vous contribuez également à l’exploration et à l’implémentation de logiques agentic (assistants créatifs, agents de production, agents de déclinaison de marque), permettant d’automatiser, d’orchestrer et d’augmenter les processus de création de contenu à grande échelle. 

Vous jouez un rôle clé de référent expert IA créative, à l’interface entre les équipes créatives, marketing, innovation, IT et gouvernance. 

 

Vos missions 

Expertise Firefly, GenAI & IA agentic 

  • Déployer et promouvoir Adobe Firefly et Firefly Creative for Enterprise 

  • Concevoir des usages avancés de GenAI créative pour génération d’images et de variations / déclinaisons de contenus à grande échelle / adaptation multicanale et multimarché 

  • Intégrer Firefly dans des logiques agentic : Assistants créatifs augmentés / Agents de déclinaison automatique de contenus / Agents de conformité de marque (brand guardrails) 

 

Transformation des workflows créatifs 

  • Concevoir et transformer les workflows de production de contenus augmentés par l’IA et API 

  • Intégrer Firefly aux écosystèmes existants Adobe (Creative Cloud, Experience Manager, plateformes) ou autres solutions marketing et DAM 

 

Cadrage, gouvernance & conformité IA 

  • Définir les cadres d’usage de l’IA générative créative en entreprise 

  • Mettre en place des principes de gouvernance GenAI, conformité juridique et IP, sécurité et traçabilité des contenus, respect de l’identité de marque 

Votre profil 

  • Formation Bac+5 (école de commerce, ingénieur, design ou équivalent) 

  • Expérience confirmée (3 ans ou plus) dans un ou plusieurs domaines :  

  • plateformes Adobe 

  • marketing digital & création de contenu 

  • innovation, GenAI ou automatisation 

  • Très bonne connaissance de l’écosystème Adobe Creative Cloud dont Firefly 

  • Forte appétence pour la GenAI, les assistants IA et les approches agentic 

  • Capacité à traduire des concepts IA en cas d’usage concrets et industrialisables 

  • Excellent sens pédagogique et capacité d’évangélisation 

  • Français et anglais professionnels 

 

Pourquoi nous rejoindre 

  • Être au cœur de la stratégie GenAI créative d’Accenture 

  • Travailler sur des cas d’usage IA concrets, responsables et à fort impact 

  • Intervenir auprès de grands comptes internationaux 

  • Accéder à un écosystème de formations, certifications Adobe et IA 

Paris

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