Strategy & Consulting - Global Network | SONG - Martech Consultant
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Why Choose Us?
Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.
We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.
Let’s build a better future together!
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture’s Strategy & Consulting Global Network Song practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.
The key responsibilities will include the following:
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Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools
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Conduct vendor assessment, client’s MarTech/ AdTech capability assessment.
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Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
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Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape.
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Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
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Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
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Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
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Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.
Other skills-
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Excellent oral and written communication skills
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Creating and maintaining client relationships
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Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
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Proficient in marketing research and analysis
Read about us.
Your experience counts!
MBA from a tier 1 institute with a degree in marketing, economics
Proven working experience (5+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.)
Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) and advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers.
Experience in implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms
Deliver and execute on technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform
Preferrable: Experience in AdTech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels
Understanding of data structures and hands on experience on Mar-tech/ Adtech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC, CDP, tag management platforms (GTM, Launch, Tealium etc.), DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub.
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