Content Automation and GenAI - Consulting and Delivery Manager
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
The Content Practice, inside the Marketing pillar of Song, is where we partner with clients to help them capture, create, produce, and localize content as efficiently and effectively as possible. We partner with clients across industries, and we are able to bring capabilities that span consulting and transformations services (op model and technology road mapping and stand up), to film/video/photo capture/post production, and scaled globally delivered, tech powered, managed services around content capture, creation and production.
About the Role
- We are seeking a dynamic and forward‑thinking Manager, Generative AI & Content Transformation to join our Content workstream. This leader will play a key role in shaping how our clients leverage AI to modernize content operations, improve content workflows, and adopt next‑generation marketing and content technologies.
- The ideal candidate brings a blend of Generative AI fluency, Consulting experience, Client Delivery expertise, and a strong understanding of Content Operations at scale.
- This is not an AI engineering role; rather, it's a role for someone who can translate AI capabilities into business‑ready solutions, guide teams, and confidently engage with clients.
- As a manager, you will be a critical strategic advisor that is responsible for leading parts of the development of - and playing a hands on role in delivering - highly strategic, innovative and tailored client solutions
Key Responsibilities
Content Automation and GenAI – Consulting and Delivery
- Have a conceptual understanding of GenAI tools and automation within the content ecosystem of technologies
- Evaluate and differentiate between major platforms and tools (e.g., OpenAI, Google Gemini, M365 Copilot, Writer, FireFly, ChatGPT, Adobe Workfront, AEM, etc).
- Quickly research and assess emerging AI tools and propose the right solution based on client needs, use cases, data considerations, and constraints.
- Translate AI and GenAI concepts into clear, client‑friendly language; educate stakeholders on what’s possible, what’s practical, and what’s required.
- Lead and support delivery of GenAI proof of concepts (POCs), prototypes, and pilot programs.
- Stay ahead of fast‑moving trends in AI, content technologies, and next‑gen marketing, ensuring the team and clients benefit from emerging innovations.
Content Transformation
- Understand and assess client content ecosystems, including content creation, workflows, governance, CMS/DAM systems, metadata, content taxonomies, and content operations at scale.
- Partner with content strategy, technology, and operations teams to reimagine content processes using automation, AI, and modern content tooling.
- Evaluate content technology applications and help clients build modernization roadmaps in partnership with various Accenture capability groups.
- Support design of scalable content workflows and operating models enabled by major pla AI.
Delivery & Team Leadership
- Lead cross-functional teams across strategy, design, content, and scaled delivery operations to deliver high‑quality client work.
- Manage and mentor junior team members; foster a culture of curiosity, experimentation, and learning.
- Conceptually understand modern product development methodologies (Agile, rapid prototyping, iterative delivery) to structure work and drive outcomes.
Client Engagement & Business Development
- Act as a trusted advisor to clients, confidently communicating GenAI concepts, opportunities, risks, and solution options.
- Support business development efforts including RFP responses, proposal creation, solutioning, and case studies.
- Identify new opportunities to apply GenAI and content transformation solutions within existing and new accounts.
- Contribute to thought leadership, client workshops, and strategic planning discussions.
Qualifications
- 5-7 years of client‑facing consulting or digital transformation experience (required).
- Hands‑on experience researching, evaluating, and applying content automation or AI tools in real-world business contexts.
- Experience delivering GenAI prototypes or POCs, even if not as a technical builder.
- Strong understanding of AI and GenAI fundamentals, including LLM concepts, prompt engineering basics, model capabilities/limitations, safety, and responsible AI considerations.
- Familiarity with content transformation, content creation workflows, content supply chains, and/or content operations.
- Strong communication skills with the ability to translate technical concepts for non‑technical audiences.
- Natural curiosity, continuous learner mindset, and excitement about emerging technologies and next‑generation content/marketing practices.
- Experience managing teams and/or leading delivery workstreams across many capabilities and geographies
- Excellent oral and written communicator, with great interpersonal skills; able to forge trusting relationships within a diverse team
Preferred (Nice to Have)
- Experience with enterprise content systems (CMS, DAM, PIM, content automation platforms).
- Exposure to content metadata design, content modeling, or structured content.
What Success Looks Like
- You can confidently discuss GenAI solutions with clients — not as a deep engineer, but as a solution‑oriented expert.
- You know how to evaluate emerging AI tools and recommend the right one for a specific business context.
- You bring structure, clarity, and strategic thinking to ambiguous client problems.
- You build strong relationships across teams and help scale content transformation solutions.
- You can lead client delivery work
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Annual Salary Range
California $94,400 to $266,300
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Washington $100,500 to $245,000
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