Retail Media Strategist
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.
You are:
You’re a go-getter with strong digital, organizational, and leadership qualities. You’re an expert at problem solving and never back down from a challenge! You know how to develop/manage relationships and believe in being memorable. You know what it takes to collaborate effectively between clients and internal teams ensuring flawless campaign execution in the retail space.
The work:
As a Retail Media Strategist you will be responsible for planning, implementing, and managing retail media campaigns for client portfolios, and ensuring these campaigns exceed client KPIs/objectives within approved budgets. You are a self-starter with a proven track record of managing projects with both large and small companies alike. The ideal candidate for this role is a problem solver, articulate, and has a proven ability to lead strategic planning initiatives in the fast-moving retail industry.
- Creating comprehensive retail channel plans and media proposals that address client marketing goals and objectives
- Translate research, insight, and client vision into actionable media objectives and strategies
- Plan and manage retail media campaigns to engage and convert consumers in alignment with campaign objectives and benchmark KPI’s
- Oversee completion of consistent assignments including, but not limited to, media plan creation, RMN communication/meetings, RFP responses, third-party vendor communication/meetings, client communication/meetings, planning exercises, and reporting and analytics generation
- Create presentations that deliver quality insight (both internally and externally) and clearly articulate ideas that drive growth
- Work collaboratively with the Creative, Paid Media, Account, Business Development, Data, and other internal cross-functional teams
- Analyze ongoing historical performance data and compile analytics reports for clients to deliver deeper actionable insights
- Become a subject matter expert on Accenture’s ad tech and retail media offerings, as well as the individual capabilities of assigned retailer media networks
- Keep up to date on the latest digital media, retail media, digital commerce, and digital advertising trends
- In-platform retail media expertise is a plus
- Other job duties as assigned
- Some travel required
Here’s what you need:
- Minimum 4 years experience in Retail Media Strategy within digital marketing / media agencies
- Industry recognized retail media accreditations – e.g. Walmart Connect Academy
Bonus points if:
- Excellent verbal, written, presentation and interpersonal skills
- Strong organizational and project management skills
- Previous retail media experience, with a focus on strategy, planning and best-in-class execution
- Action-orientated, with a high degree of attention to detail
- Strong decision-making skills, based on client data and industry knowledge
- Team champion, excelling in a multi-disciplinary environment
- Entrepreneurial spirit and ability to think creatively to overcome complex challenges
- Passion for growth, treating our client’s business as your own
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Annual Salary Range
California $63,800 to $205,800
Cleveland $59,100 to $164,600
Colorado $63,800 to $177,800
District of Columbia $68,000 to $189,300
Illinois $59,100 to $177,800
Maryland $63,800 to $177,800
Massachusetts $63,800 to $189,300
Minnesota $63,800 to $177,800
New York/New Jersey $59,100 to $205,800
Washington $68,000 to $189,300
#LI-NA-FY25
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