Professional & Technical Skills

• 5+ years of experience in Market Mix Modeling (MMM) and associated optimization techniques.
• Strong knowledge of nonlinear optimization, AI/ML models, and advanced statistical techniques for marketing.
• Proficiency in programming languages such as Python, NumPy, Pandas, Sklearn, Seaborne, Pycaret, and Matplotlib.
• Experience with cloud platforms such as AWS, Azure, or GCP and data migration to Snowflake.
• Familiarity with econometrics/statistical modeling techniques (Regression, Hypothesis Testing, Time Series, Multivariate Analysis).
• Hands-on experience in managing data pipelines and deploying scalable machine learning architectures.

Additional Information

• Master’s degree in Statistics, Econometrics, Economics, or related fields from reputed universities.
• Ph.D. or M.Tech is a plus.
• Excellent communication and interpersonal skills to effectively collaborate with global teams and clients.
• Willingness to travel up to 40% of the time.
• Work on impactful projects to help clients optimize their marketing strategies through advanced data-driven insights.

About Our Company | Accenture (do not remove the hyperlink)

• Job Qualifications

Job Qualifications

Experience:
• 5+ years of advanced experience in Market Mix Modeling (MMM) and related optimization techniques for promotional channels and budget allocation
• 2+ years for Analysts & 4+ years for Consultants of experience in consulting/analytics with reputed organizations

Educational Qualification:
• Master’s degree in Statistics, Econometrics, Economics, or related fields from reputed institutions
• Ph.D. or M.Tech in relevant fields is an advantage

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