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The Product Experience Optimization Manager oversees the production and delivery of Experience Optimization services for which the client is contracted and is responsible for driving the successful execution of the overall digital program. We are looking for someone with innate curiosity and a desire to identify problems worth solving in our clients’ multi-channel digital experiences. This manager can build and manage strong client relationships, can quickly understand and adapt to the client’s marketing technology stack, and is able to leverage quantitative and qualitative data in development of the experience optimization strategy. This role includes a mix of client/account management, product and channel experience strategy, as well as team leadership for cross-functional projects aligned to growing revenue for our clients’ digital experiences. You will do this by embedding in and leading small, agile pods that will frequently include UX researchers, project and program managers, web data analysts, front end development and other subject matter expertise as needed.
What you will need:
- Bachelor's degree or equivalent work experience (minimum 12 years)
- Minimum of 5 years of experience in product management, digital marketing and/or digital analytics
- Minimum of 3 years of experience leading project delivery for an agency, client-facing environment or within a company for internal stakeholders.
Bonus Points If:
- 3 years of experience writing or responding to an RFP, assisting with building client relationships internally and externally, and growing revenue through improvements to digital experiences.
- Foundational experience and strength in core Product, UX, analytics competencies, and account management
- Strong knowledge of transactional, conversion-oriented experiences including eCommerce, Travel, Insurance, or Consumer Banking. Understand the (i.e. goals, challenges, KPIs, technologies etc.) across either direct to consumer, or business to business.
- Deep understanding of digital business metrics with an aptitude for storytelling, explaining not just what happened but why it happened
- Experience with digital products and visual design projects in a client facing environment, and can speak to both successful and unsuccessful experiences
- Has conducted A/B tests (ex: Optimizely, Adobe target, Saleforce Marketing Cloud or Interaction Studio), and experience with one or more web analytics platforms (ex: Google Analytics, Adobe Analytics, IBM Coremetrics, Kissmetrics or Webtrends)
- Expertise in user research principles and tools (i.e. UserTesting, FullStory, Respondent, Wevo etc.), with the ability to build studies, execute, and turn qualitative insights into actionable plans.
- Prepared to improvise and problem solution on the spot with difficult, atypical problems.
- Capable of communicating with both business and technical resources, with a talent for expressing complex issues with clarity & simplicity.
- Experience with SOW construction, renewals, and new sales generation, with the ability to create compelling proposals that both communicate value and comply with client requirements.
- Has a strong understanding of the customer’s digital journey, the platforms leveraged to deliver that journey, the data-types one would capture throughout that journey, and how one might look to measure across and optimize that journey.
- Capacity to identify and act upon teachable moments with mid and associate level analysts and identify goals to help counselees develop and fulfill career path.
- Self-motivated and can seamlessly execute with little to no oversight.
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