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AUSTIN, TX + VIRTUAL

Accenture at the SXSW 2022 Conference

#SWSW2022

Where technologists, creatives and marketers come together to look at the innovations and ideas that can shape our collective future.

Check us out at SXSW

Accenture will once again be in Austin, Texas for SXSW. This year we will be focusing on how to harness the very best of tech, data, creativity, and innovation to reimagine experiences in a world of constant disruptions, ensuring growth and relevance for businesses today and in the future.

Sessions

Breaking the rules to make your experience matter​

Saturday, March 12
Jill Kramer, Chief Marketing & Communications Officer – Accenture

 

Brands that break the rules to make experiences that matter to their customers will outperform their industry peers by 6x. Companies like Amazon and Peloton exist as a result of listening to their customers’ needs and pioneering new experiences into new lifestyles. Accenture CMO Jill Kramer will talk with industry disruptors Dara Treseder, SVP, head of global marketing and communications at Peloton, and Ukonwa Ojo, CMO of Prime Video & Amazon Studios, on how to break through the barriers holding brands back from creating the experiences people didn’t even know they needed.

 

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Fjord Trends 2022: The new fabric of life​

Friday, March 11
Nick de la Mare, Managing Director – Fjord, part of Accenture Interactive

After an unprecedented year, we’ve entered a new era of thinking. We have the opportunity to decide what a 21st-century renaissance can look like. Fjord Trends 2022, our 15th edition of trends with a human lens, is our annual set of predictions of what we expect will impact business and society in the year ahead. We’ll examine the changes thrust upon us, the innovations we’ve seen emerge and reflect on how to move forward.

 

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Innovation coming from the Brazilian favelas

Saturday, March 12
Eco Moliterno, Chief Creative Officer – Accenture Interactive Latin America

In Brazil, some of the biggest innovations are not coming from hip agencies or high-tech labs, but rather from some of the country’s favelas. From using 3D-printed houses to build homes, to introducing 5G technology to the country first in the poorest communities, Gerando Falcões – the largest social franchising in Brazil – is bringing high-tech tools to turn these favelas into innovations labs. Its founder Edu Lyra’s ambitious project “FavelaX” is challenging the likes of Elon and he's already using rocket science to end poverty in Brazil.

 

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A culture of innovation: One micro-decision at a time

Thursday, March 18
Natasha Chetiyawardana, Partner – Bow & Arrow, part of Accenture Interactive

You can’t keep doing the same stuff and expect a different result, right? Natasha Chetiyawardana figured that out early in her career. Together with her brother, Ryan – the most awarded bartender and owner in the world – they have consistently challenged societal norms in their work both together and in their own fields. Through conscious design choices, radical collaboration practices and focusing on creating culture in everything they do, each aims to inspire new ways of working. Learn how you can ‘create the new’ through small shifts in your attitude, language and thinking.

 

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Speakers

Jill Kramer

Chief Marketing & Communications Officer

Eco Moliterno

Chief Creative Officer Latin America – Accenture Interactive

Nick de la Mare

North America Design Lead – Accenture Song

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