Marketing Platform Auto Senior Analyst
Designation: Marketing Platform Auto Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
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What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.
What are we looking for? o Develop responsive, accessible, and dynamic HTML emails and landing pages optimized for cross-client compatibility. o Ensure pixel-perfect rendering across major email clients and devices. o Build and manage campaigns in platforms such as Adobe Campaign Standard, Braze, or similar systems. o Configure HTML personalization and dynamic content for targeting audience. o Implement and optimize campaign workflows, triggers, and customer journeys from HTML perspective. o Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices. o Work with cross-functional teams (Design, Data, CRM Ops, QA) to ensure timely, high-quality campaign delivery. o Troubleshoot and resolve technical issues related to campaign execution or integrations in relation to HTML o Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices. o Work with cross-functional teams (Design, Data, CRM Ops, QA) to ensure timely, high-quality campaign delivery. o Troubleshoot and resolve technical issues related to campaign execution or integrations in relation to HTML o Evaluate and implement new tools, automation techniques, and platform capabilities. o o Provide training and mentorship to junior developers and CRM team members.experience in front-end or email development within a CRM or marketing automation environment. • Expertise in HTML5, CSS3, and JavaScript (including responsive and modular email coding). • Proven hands-on experience with CRM / marketing automation platforms such as: o Adobe Campaign Standard or Classic o Braze o (Bonus: Salesforce Marketing Cloud, Iterable, Acoustic, or others) • Experience with personalization, dynamic content, and data-driven email logic. • Understanding of email deliverability best practices and QA testing tools (e.g., Litmus, Email on Acid). • Familiarity with REST APIs, JSON, and data integrations within CRM ecosystems. • Strong analytical and troubleshooting skills with a detail-oriented mindset. • Ability to lead projects and mentor junior developers. • Experience with template frameworks and modular coding for scalable email design systems. • Knowledge of version control systems (e.g., Git). • Familiarity with A/B testing, segmentation strategies, and customer journey orchestration. • Understanding of marketing data flows and CRM database structures. • Familiarity with REST APIs, JSON, and data integrations within CRM ecosystems
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts
Mumbai
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