B2B Marketing Analyst
Este rol será clave para acompañar la evolución de las estrategias de marketing digital y crecimiento del negocio.
Buscamos algo más que ejecución: queremos una persona capaz de entender el negocio, leer la data y transformar insights en acciones que generen impacto real en adquisición, conversión y retención.
🎯 Propósito del rol
Liderar y optimizar estrategias de marketing digital orientadas al crecimiento, combinando análisis, pensamiento estratégico y creatividad enfocada en resultados medibles.
💡 ¿Qué harás en este rol?
- Identificar oportunidades de crecimiento a partir de datos, comportamiento de usuarios y desempeño de canales digitales.
- Diseñar e implementar iniciativas que impulsen adquisición, mejoren conversión y fortalezcan la retención.
- Traducir insights en recomendaciones claras y accionables para clientes y equipos internos.
- Construir presentaciones con storytelling estratégico orientado a impacto de negocio.
- Trabajar junto a equipos multidisciplinarios: data, contenido, tecnología, experiencia y paid media.
- Acompañar la ejecución asegurando que la estrategia se materialice correctamente.
✅ Experiencia requerida
- Entre 3 y 5 años en marketing digital, growth o performance.
- Experiencia en ejecución y optimización real de estrategias o campañas digitales.
- Experiencia en entornos de alta exigencia: agencias, medios, consultoras o equipos con exposición directa a cliente.
- Manejo de herramientas de analítica digital (Google Analytics, dashboards u otros).
- Conocimiento práctico de canales digitales: paid media, SEO, email marketing y contenido.
- Inglés mínimo nivel B2.
⭐ Suma puntos si además tienes
- Experiencia en consultoría estratégica.
- Experiencia trabajando con diferentes industrias.
- Experiencia en entornos B2B.
🧠 Más allá del CV, buscamos a alguien que:
- Piensa estratégicamente y entiende cómo el marketing impacta el negocio.
- Tiene mentalidad growth: prueba, aprende y optimiza constantemente.
- Propone ideas y toma iniciativa.
- Se siente cómodo trabajando con datos y tomando decisiones basadas en evidencia.
- Comunica ideas complejas de forma simple y efectiva.
- Prioriza lo importante y se enfoca en lo que realmente mueve la aguja.
🤝 Soft Skills clave
- Pensamiento estratégico
- Mentalidad de growth
- Creatividad orientada a resultados
- Capacidad analítica
- Comunicación clara
- Proactividad
- Priorización
🚀 Lo que encontrarás
- Retos reales de crecimiento de negocio.
- Trabajo colaborativo con equipos multidisciplinarios.
- Espacio para proponer, experimentar y generar impacto.
- Un entorno dinámico donde estrategia y ejecución van de la mano.
📩 Si te motiva convertir datos en decisiones y estrategia en resultados, queremos conocerte. Postúlate ahora.
#LI-LATAM
✅ Experiencia requerida
- Entre 3 y 5 años en marketing digital, growth o performance.
- Experiencia en ejecución y optimización real de estrategias o campañas digitales.
- Experiencia en entornos de alta exigencia: agencias, medios, consultoras o equipos con exposición directa a cliente.
- Manejo de herramientas de analítica digital (Google Analytics, dashboards u otros).
- Conocimiento práctico de canales digitales: paid media, SEO, email marketing y contenido.
- Inglés mínimo nivel B2.
#LI-LATAM
Bogota
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.