As the world becomes increasingly digital, high-tech companies face a new reality: The speed of innovation is greater than it’s ever been, the time between development cycles continues to shrink and customer expectations continuously rise. Only by becoming more data-driven in their decisions can high-tech companies become more responsive to their customers’ needs, deliver new digital experiences and increase operational efficiency. To make this happen, high-tech companies must master the Digital Thread–the flow of data that runs through all the organizations and contexts with which a product/service interacts.
Accenture recently completed a research among global high-tech companies, aiming to understand the industry’s readiness for, and adoption of, the Digital Thread. Learn more about what we discovered, and why these findings are so important to high-tech companies today.