Skip to main content Skip to footer

Descripción De La Posición

🌎 OUR MISSION

The Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing Transformation, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

💻 HOW IS A DAY AS A CONSULTANT AT ACCENTURE?

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following.
 

  • Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights.

  • Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. 

  • Conduct vendor assessment and client’s MarTech/ AdTech capability assessment.

  • Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack.

  • Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

  • Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization.

  • Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects. 

  • Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. 

  • Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. 

WHAT ARE WE LOOKING FOR?

  • Conduct marketing technology capability assessment and provide recommendations on implementing Adobe Solutions and develop use cases to improve utilization of existing/updated stack.

  • Plan and design Martech solution/architecture/vision/roadmap/solution architecture for our clients using Adobe marketing cloud and Adobe experience platform solutions.

  • Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools.

  • Conduct vendor assessment - Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape.

  • Evaluate and document business processes, existing integration, systems and create requirements for new processes, develop use cases, and manage requirement changes.

  • Work as a product owner to own the solutions (end-to-end) from defining the vision and roadmap for Adobe solutions, collaborating with internal and external stakeholder to gather/refine requirements, and working closely to ensure successful delivery. Provide training and support to clients to maximize the adoption and effectiveness of Adobe solutions including value realization.

  • Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors.

  • Collaborate with clients and Accenture stakeholders to implement various solutions and assist in change management and adoption of the new tool/process.

  • Aware of latest changes in MarTech and AdTech landscape.

  • Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.

  • Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

  • Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.

  • Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.

Requisitos

IF YOUR PROFILE MATCHES THESE REQUIREMENTS:

  • Bachelor’s degree completed.

  • High proficiency in English.

  • Proven working experience (12+ Years) in Adobe Marketing Cloud and Adobe Experience platform in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Retail, Telecom, Healthcare, Financial services etc.)

  • Strong understanding of marketing, advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers.

  • Experience in implementation and deriving value of Adobe solutions and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations.

  • Deliver and execute functional and technical design solutions, customizing where needed, using Adobe Experience Cloud.

  • Strong understanding of data structures and hands on experience on multiple/all Adobe tools such as Adobe campaign, Adobe Experience Cloud, Adobe Analytics, Adobe campaign, RT-CDP, tag management etc.

  • Strong understanding of Adobe Marketing Cloud, Adobe Experience platform, Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

  • Knowledge of end-to-end marketing ecosystem with integrations, Website/App and marketing analytics tools & their implementations with remaining Martech/Adtech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

Locations

Buenos Aires, Cordoba, Mar del Plata, Rosario

La vida en Accenture

La vida en Accenture

Da lo mejor de vos cada día, en un ambiente de trabajo que te ayude a generar innovación en todo lo que hagas.

Capacitación y desarrollo

Dedicá tiempo a capacitarte y aprender en todo momento, utilizando nuestros centros de aprendizaje regionales, nuestros connected classrooms, cursos online y learning boards.

Más información sobre Accenture

Nuestra experiencia

Conocé cómo adoptamos el poder del cambio para crear valor y éxito compartido para nuestros clientes, personas, accionistas, socios y comunidades.

Nuestros profesionales

Desde entry levels hasta líderes, en todos los segmentos comerciales e industriales, conocé a nuestra gente y cómo aprovecha la tecnología para marcar la diferencia, todos los días.

Sigamos en contacto

Sumate a nuestro equipo

Busca posiciones abiertas que se ajusten a tus habilidades e intereses. Buscamos gente apasionada, curiosa, creativa, orientada a soluciones y que trabaje en equipo.

Mantente al día

Mantente informado con sugerencias de carrera, percepciones internas y perspectivas líderes en la industria ofrecidas por las personas que trabajan aquí, que puedes poner en práctica hoy.

Sigamos en contacto

Recibe alertas de empleo, las últimas noticias y sugerencias adecuadas a tus preferencias. Infórmate sobre las oportunidades interesantes y gratificantes que te esperan.