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Trader and Trafficker Digital Analyst
Mexico City
Job No. 12165760
Full-time - Hybrid
Descripción De La Posición
DARE TO BE A PART OF THE CHALLENGE! COME AND JOIN OUR TEAM TOGETHER WE CAN MAKE THE DIFFERENCE!
Did you know that Accenture is leading the digital transformation in the World?
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Our main purpose is to collaborate with our clients, so they can become high-performance businesses. Accenture is present in more than 200 offices, 120 cities, 56 countries and approximately 390,000 employees worldwide.
Career plan:
- Professional development according to your profile and interests.
- Work in one of the best companies and feel proud.
- Access to an innovative methodology and tools.
- Direct contact with experts around the world.
- Use of work schemes and state-of-the-art technologies.
- Constant training.
- Work environment based on teamwork and collaboration.
- Participation in International Projects.
Requisitos
Requirements:
Minimum of 2-year hands-on executional paid social marketing experience
- In-platform experience on: Amazon DSP, Google Display, LinkedIn, Metta, DV360, and affiliate marketing
- Experience in using Paid Media and social media native analytics platforms such as Facebook ads reporting, insights and business manager
- Advance level English speaking and writing.
- Agency experience is preferred.
- Demonstrable ability to manage large budgets.
- Expert Excel skills, strong in PowerPoint and other Office products.
- Previous experience communicating with clients is a plus.
- Experience with technical issues, such as campaign tagging, QA, and troubleshooting.
- Excellent time management skills and ability to follow through.
- Deal with a large volume of requests and know how to prioritize workload
- A team player who can handle stressful situations and deadlines.
Responsibilities:
Planning
- Collaborate with media team to plan and execute campaign strategies across Paid Media Channels.
- Develop media buy plan to determine budget allocation, audience selection, estimates of metrics and possible outcomes of social campaigns.
- Translate audience definitions from research and strategy teams across Paid Media platforms.
- Create learning and measurement to outline goals and corresponding tests.
Implementation
Leads and executes the entire implementation and reporting process on adserver and autobidding platforms such as Amazon DSP, Google Display, LinkedIn, Metta, DV360, and affiliate marketing
- Operate and manage campaigns in Paid Media platforms
- creating tags and tracking codes according to the requests.
- Creating UTMs
- Understand site tagging such as pixels, event codes and custom conversions.
- Manage campaign targeting parameters, bid strategy and optimization delivery.
- Manage campaign trafficking, uploads and QA.
Optimization and Reporting
- Manage day-to-day optimizations of all live campaigns.
- Test and analyze performance metrics, using internal Paid Media analytics and measurement tools to optimize performance and meet business objectives.
- Monitor campaigns to ensure proper pacing, avoid under or over spend.
- Identify digital content gaps in paid media campaigns and report them through the proper channels.
- Use Excel and other analytic tools to accomplish reporting delivery based on specified data set that can be delivered consistently at a specific time, or day
- Analyze performance data to communicate campaign results, findings and additional opportunities.
*Accenture no discrimina por motivos de raza, religión, color, sexo, edad, discapacidad, nacionalidad, orientación sexual, identidad o expresión de género o por cualquier otro motivo cubierto por la legislación local.*
