BUENOS AIRES; 13 de octubre de 2021 – Accenture (NYSE: ACN) aquirió Glamit, una agencia boutique de e-commerce en Argentina. Glamit ofrece diseño y tecnología de experiencias, incluyendo arquitectura de comercio electrónico y plataformas, estrategia de marca, servicios de marketing digital y soluciones directas al consumidor. Los términos de la transacción no fueron revelados.

Para responder a las crecientes necesidades del mercado de e-commerce argentino, las marcas de hoy en día buscan reinventar su experiencia comercial de forma rápida y a escala. Con la incorporación de Glamit, Accenture Interactive refuerza aún más sus sólidas soluciones de comercio electrónico y marketing omnicanal y la capacidad del equipo de la plataforma SynOps de Accenture para impulsar experiencias comerciales conectadas y sin fisuras.

Sergio Kaufman, Presidente de Accenture Hispanoamérica (HSA), dijo: "El comercio electrónico ofrece un semillero de oportunidades para las marcas. Las que lo hacen bien, reconocen que el éxito va más allá de la implementación de la plataforma. Requiere de una estrategia sólida basada en un conocimiento profundo del consumidor y una fuerte asociación con el ecosistema. Las capacidades integrales de e-commerce de Glamit profundizarán nuestros esfuerzos actuales para ayudar a las marcas a diseñar, innovar y operar su negocio para un crecimiento sostenido.

Sergio Kaufman, Presidente de Accenture Hispanoamérica (HSA) y Andrés Dorfman, CEO de Glamit

Fundada en 2011 y con sede en Buenos Aires, Glamit aporta asociaciones probadas con empresas líderes en tecnología y plataformas, incluyendo Magento, VTEX y Mercado Pago, y otros servicios relacionados para ofrecer excelencia en el comercio a través de múltiples industrias para marcas internacionales y locales. Reconocida por el eCommerce Institute por su destacado liderazgo y sus ofertas de apoyo a los negocios en línea en Argentina, un socio destacado por Mercado Pago y más recientemente, Great Place to Work en Argentina, los 260 empleados de la agencia se unirán a Accenture Interactive en HSA.

Ezequiel Arslanian, líder de Accenture Interactive en HSA, dijo: "Glamit aporta un valioso talento con habilidades muy solicitadas que continuarán mejorando las capacidades de Accenture Interactive para proporcionar valor crítico y excelencia a nuestros clientes en cada paso del viaje del comercio. Estamos deseando ofrecer a nuestros clientes una oferta de comercio integral para reimaginar las experiencias de compra y venta, impulsar la expansión del comercio y unificar las operaciones comerciales."

Andrés Dorfman, CEO de Glamit, sostuvo: "Siempre nos hemos centrado en ayudar a las marcas a crear experiencias conectadas para sus consumidores. Unirnos a Accenture Interactive nos permitirá seguir haciéndolo, de una manera que amplía nuestro alcance y aumenta nuestro impacto. Proporciona una excelente oportunidad para que nuestros equipos impulsen la transformación del marketing y la reimaginación del comercio a lo grande, que ayude a nuestros clientes a profundizar en su presencia a escala global."

La oferta comercial de Accenture Interactive se centra en apoyar a los clientes en el diseño, la implementación y el funcionamiento de experiencias transformadoras para el consumidor, ofreciendo experiencia en plataformas emergentes y arquitecturas de comercio modernas. Accenture fue nombrada líder en servicios de comercio por Forrester en 2021.

Sobre Accenture

Accenture es una compañía global de servicios profesionales con capacidades líderes en digital, nube y seguridad. Combinando una experiencia inigualable y habilidades especializadas en más de 40 sectores, ofrecemos servicios de Estrategia y Consultoría, Interactive, de Tecnología y de Operaciones, todo ello impulsado por la mayor red mundial de centros de Tecnología Avanzada y Operaciones Inteligentes. Nuestras 624.000 personas cumplen la promesa de la tecnología y el ingenio humano cada día, atendiendo a clientes en más de 120 países. Adoptamos el poder del cambio para crear valor y éxito compartido para nuestros clientes, personas, accionistas, socios y comunidades. Visítenos en www.accenture.com.

Accenture Interactive reimagina el negocio a través de la experiencia. Impulsamos el crecimiento sostenible creando experiencias significativas que viven en la intersección del propósito y la innovación. Conectando una profunda visión humana y empresarial con las posibilidades de la tecnología, diseñamos, construimos, comunicamos y ejecutamos experiencias que hacen la vida más fácil, productiva y gratificante. Accenture Interactive está considerada como la mayor agencia digital del mundo por Ad Age y ha sido nombrada empresa más innovadora por Fast Company. Para saber más, síganos en @AccentureACTIVE y visite www.accentureinteractive.com

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Contactos:

Gabriela Oliván
Accenture
gabriela.olivan@accenture.com

Isabel Herrera
Accenture
isabel.herrera.leon@accenture.com

Cecilia Niscovolos
Accenture
cecilia.niscovolos@accenture.com

Kelly Coffed
Accenture Interactive
kelly.coffed@accenture.com

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