Drive profitable growth with digital commerce transformation
Commerce happens everywhere. With 94% of consumers around the world purchasing through digital commerce channels, it’s ubiquitous—the destination for making purchases, experiencing brands and developing loyalty.
And it’s changing rapidly: A full 95% of executives say that customers’ lifestyles are shifting faster than they can keep pace, while 67% of global consumers expect companies to address their changing needs in new ways.
This makes commerce incredibly complex. Today’s digital commerce channels will change as new ones emerge. Companies are responsible for everything customers see about their products across channels, categories, brands and geographies. Not only is the scale tremendous, but the cost of serving the same customer base is growing fast.
Companies must act now to survive. That’s why we help them deliver commerce at the speed of life, with a holistic approach that balances the complexity of the commerce ecosystem with the simplicity of an agile business model. So companies can sell everywhere.
Commerce is no longer a thing we do: a search, a tap, a swipe. Commerce has blended into our culture, shaping the lives we lead. This calls for a dynamic approach to commerce, that’s in tune with the rhythm of people’s lives.
Develop a holistic commerce strategy across channels and the ecosystem
We help companies unlock growth by transforming customer engagement for a world where digital commerce is part of the fabric of people’s lives.
How we do it:
Prioritize channels by category, brand and geography Assess maturity across channels and build future projections to pinpoint where the value is.
Make commerce key to brand and category planning Identify the role that commerce plays in delivering brand and business growth objectives.
Ensure consistent brand experiences across channels Connect marketing, digital and sales so to deliver connected brand experiences
Support continuous learning and innovation Harness insights generated through channels to continually refine the commerce presence.
COMMERCE CHANNEL EXPERIENCES
Use data-driven creative for relevant brand experiences across all channels
We help companies ensure that the brand is consistently present at every customer touchpoint from discovery through purchase.
How we do it:
Bring creatives into the commerce space Connect performance marketing and brand marketing to improve omnichannel ROI.
Realign the organization around experience Have marketing, brand, social, PR and retail teams work as a connected brand experience team.
Develop cross-functional creative teams Link creative thinkers with people who understand platforms, data and customer behavior.
Continually fine-tune experiences Take a minimum viable product-inspired approach to creative concepting for commerce.
Optimize operations to reduce costs while improving performance and outcomes
We help companies become more agile and connected, standing up efficient operations at speed with the right talent and assets.
How we do it:
Identify the necessary commerce capabilities Set the ambition and pinpoint the scope and scale of commerce operations needed to deliver it.
Define the sourcing model Create the operating model blueprint (in-house, outsourcing, hybrid) and organizational design.
Design business process for speed and agility Evolve business processes for cross-functional planning, include budget and investment allocations.
Double down on change management Build a change management plan to bring people along and embed the new operating model.
COMMERCE PLATFORM ENABLEMENT
Build and run an agile and cost-efficient technology architecture
We help companies respond fast to changing business needs with a unified commerce ecosystem grounded in a tried-and-tested architecture.
How we do it:
Build a connected technology foundation Create a platform ecosystem that integrates across the value chain and business functions.
Prepare to manage complexity Manage the proliferation of commerce channels through a modular and flexible architecture.
Support seamless change Ensure interoperability and ease of integration across software platforms.
Develop the power to scale Provide scalability to support an omnichannel buying experience for consumers and customers.
Accenture has acquired The Stable
The Stable, a commerce agency based in North America, will bolster Accenture Song’s commerce transformation expertise, helping clients to reinvent their buying and selling experiences.