Padapa Sinthornkasem

Technology Consulting Manager

Bangkok, Thailand


"I lead clients’ project workstreams to ensure that project deliverables are fulfilling their needs."

How I put change in motion

As a Technology Consulting Manager, I lead clients’ project workstreams to ensure that project deliverables are fulfilling their needs. I analyze business requirements, technical solutions and operation processes, as well as plan project road maps and timelines.

Our recent work with The Central Group brand of retail, services and products in Thailand helped transform their customer loyalty program, and we developed The 1 App. We implemented a marketing strategy centered on digital technology, redefined the new mobile app experience, designed and implemented new ways of working and launched agile campaigns.

I worked closely as a bridge, connecting clients and team members to set the direction and lead the squads on project deliverables. I led the transformation of the loyalty program from a legacy system to a new platform with new features on a mobile application and website—resulting in increases in the number of app downloads, number of monthly active users and exclusive users’ spending in just 9 months.

I loved the opportunity to step up to manage the team. This was my first project working in a technical role, and it offered me the chance to develop business and technical solutions that helped drive business requirements and then guide the developer team to resolve issues. It was a great learning experience, allowing me to gain technical knowledge and skills and stretch myself for more responsibilities.

My team included Digital Strategy Senior Manager Laura Nickles, who helped identify better ways to engage customers; Experience Design Consultant Aomruethai Lo-apirakkul, who led the design team; and Digital Marketing Senior Manager Ekalak Trimetsuntorn, who served as the delivery lead.

Read more about how we transformed The Central Group’s customer loyalty program.

Learn more about Technology Consulting Careers.

A day in my life

My days are always different. Here’s a look at a typical day’s tasks on The Central Group’s project:

  • Start the day with a stand-up meeting with the client and working team.
  • Conduct an internal team meeting to set up daily priorities and allocate tasks.
  • Attend meetings with clients and vendors to discuss business and technical solutions and help remove any barriers that arise during implementation and execution.
“Working at Accenture provides countless opportunities to discover a better version of yourself, each and every day.”

My advice

From my experience, prioritization is one of the most crucial skills for a technology consulting role. Since you work closely with cross-functional teams and clients, stakeholder management and relationship building are other essential skills.

Challenge yourself to keep learning. Working at Accenture provides countless opportunities to discover a better version of yourself, each and every day. With support from leadership, you will grow in your own path, both professionally and personally.

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