Loren Naish

Marketing Lead

Dubai, United Arab Emirates

"We developed futuristic technology demos to help take Expo’s story to the world in unexpected ways."

How I put change in motion

As a Marketing Lead, I work with my peers across the business to dream up new and innovative ways to deliver value for a variety of projects and partnerships with our fellow premier partner brands.

One of my latest projects is Expo 2020 Dubai, which brings together nearly 200 countries and millions of people to inspire and connect people in innovative and creative ways. With Accenture as the Official Digital Services Partner (together with Etisalat Digital), our job is to help make Expo 2020 one of the smartest, fastest and best-connected places on earth.

In my role, I’m identifying and delivering an array of event-time marketing activations for our stage at the “world’s greatest show.” For example, we developed futuristic technology demos to tell Expo’s story in unexpected ways. Being embedded with our business team at the client site while preparing our parallel program has given me enormous insight into how Accenture delivers our projects, services our accounts and serves our clients’ needs.

My team includes Management Consultant Dipti Bhatia, who manages day-to-day operational activities and provides project management governance support to project managers; Client Account Leadership Senior Manager Giuseppi D’Angelo, who handles the day-to-day relationship with Expo 2020 stakeholders; and CRM-Marketing Lead Vineet Kaul, who manages the information technology landscape.

Read more about how we are helping Expo 2020 Dubai create engaging digital experiences for millions of customers.

Learn more about Consulting Careers.

A day in my life

A typical day for me starts at around 8:30 a.m. after I’ve dropped my daughter off at school. I pull up a chair in my home office and scan emails that came in overnight, and then my day is spent dreaming, conceiving and catching up with teammates on things like matching our thought leadership and best speakers with Expo 2020’s opportunities or liaising with our agencies on how to fill out the Accenture hospitality space we’re building.

And in and around all this, I fetch my kids from school or ferry them to their extracurricular activities, with the flexibility of being able to take calls from the car or a coffee shop. Such is the new normal!

“Never say no to an opportunity to try something new. The worst that can happen is you learn something about yourself.”

My advice

Learn by doing. You don’t need to have worked for a multinational company to work for a multinational company. That is, get your hands dirty and experiment with marketing. Support your friend’s startup; open your own e-commerce store and sell those goodies on Instagram; figure out what Clubhouse is all about in your spare time.

And never say no to an opportunity to try something new. The worst that can happen is you learn something about yourself.

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