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Media Management Advisory Analyst

Sede annuncio: Milan

Regional Description: Italy

Codice annuncio: 00573389

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- Descrizione profilo




Our deep expertise in business processes starts with our people, whose learning and extensive industry, technical and functional experience give us the know-how to help drive measurable business outcomes for our clients. By applying that know-how and smartly integrating intelligent technologies into our service delivery, we can transform entire processes, creating new business opportunities and dramatically enhanced services, as well as giving our clients fast access to technology and process advances without enduring expensive and disruptive upgrades.
Media Management Advisory Analyst
Don’t just follow the rules. Set them.
The Accenture Media Management practice is part of Accenture Operations. A successful, and fast-growing practice, within Accenture. The group has over 250 media experienced professionals working in 28 countries.

We work as an independent consultant with a large portfolio of Italian and International clients and their media agencies to understand the communications strategy and then analyze the efficiency of their media planning and buying.
We work across all media (TV, Online, Press, Radio, Outdoor) and are employed to increase accountability and to identify any areas for improvement. Besides, the Media Management scope of work extends to Media Agency pitch management, Media Financial Auditing, PRF and Media Strategic area.

The successful candidate will work as part of an expanding team to design and produce qualitative and quantitative analysis to address the needs of our many and varied clients; the role may include some travels.
As a Media Management Advisory Analyst you will be responsible of the following activities:
  • Benchmark and media performance analysis (cost and quality) on all media
  • Media tracking YoY analysis on all media
  • Management of local and multi-country clients: Italian and international account.
  • Update of internal databases
  • Communicating with media agencies to source media campaign data (all media)
  • Collection of data in a consistent and effective manner
  • Validate and cleanse campaign data in Excel for all media
  • Interpreting data in order to fully understand the implications and opportunities derived from it
  • Production of presentation documents: analysis results, conclusions & recommendations
  • Support senior consultants in managing clients on various issues: media benchmarking, media strategy, media buying, tools & analytics, productivity tables, support for media
  • Management of operative activities of the clients assigned
  • Contribution to group development on topics such as media benchmarking, productivity monitoring, market inflations, YoY performance calculation methodologies.
  • Management issues related to marketing strategies, media buying and media issues

Able to provide consultancy and improvements on the digital challenges: Programmatic, Search, Social Media, Online Video


What makes the difference
  • Strong verbal and communication skills
  • 2 or 3 years of experience in the same role or in a media/marketing agency with an in-depth knowledge of the Italian media industry.
  • Detailed knowhow of the media market place and trading practices
  • Demonstrate a strong understanding of both online and offline media
  • Rigor, ease with numbers, proficiency in Excel (vlookups, pivot tables, nested if formulas), pivot tables, Powerpoint
  • Ability with managing and manipulating large data sets
  • Analyses and problem-solving skills with high level of numeracy (eye for detail)
  • Knowledge of Nielsen Arianna software
  • Highly organized and excellent time management
  • Ability to multi task, prioritize and meet deadlines to deliver multi-dimensional projects with high level of precision
  • University Degree, preferred Econimics, Marketing & Communications, Social Communication
  • Very good level of English (in the process selection is forecast an interview in English)
Best People, Best Training & Best Work: start your adventure at the top
Find out how your ideas and creativity can come to life in a young, friendly, dynamic and supportive environment. Under the guidance of highly skilled leaders within a structured and customized training framework, you will rapidly build your own professional career, in terms of technical and management skills. You will manage complex and challenging projects in an international setting, testing emerging technologies and defining the rules of innovation. When there are no limits to passion, there is no limit to innovation.
Inclusion & Diversity
Our Inclusion & Diversity strategy aims to break down all barriers and eliminate prejudice. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
We honor our commitments under articles 1 and 18 of Law No. 68/1999 and give special consideration to candidates in protected categories.
For further information, visit our website:
For information on our Privacy Protection Safeguards (art13 L.196/03), click here.
Accenture is an equal opportunities employer.

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