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Accenture Interactive, Marketing Operations and Campaign Management - Adobe Campaign

Job Location: CT - Hartford, IL - Chicago, MA - Boston, MI - Detroit, MN - Minneapolis, NY - New York, PA - Philadelphia, PA - Pittsburgh

Regional Description: Northeast

Job Number: 00644230

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- Job description

Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

 

Job Summary: 

Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications.  In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models.  These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.

 

The Adobe Campaign Marketing Services Execution Specialist will provide hands on support in designing, building, testing, and deploying the client’s marketing strategies within the Adobe Campaign platform. Additionally, they strive to improve our client’s key marketing functions to support the acquisition, growth, and retention of satisfied, loyal customer relationships that create economic value.

 

Key Responsibilities

  • Works with campaign operations, the client, and third-party vendor teams to drive campaign execution from requirements to build and delivery
  • Collaborates with Customer Marketing Strategy to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements
  • Creates and manages project plans and timelines to deliver marketing campaigns on time; escalate any issues that may prevent on-time delivery
  • Creates Business Requirements Documents (BRD) for off-shore team, requesting further defining requirements as necessary
  • Coordinate with Release teams and other Marketing Services teams to ensure successful delivery of campaigns
  • Participates in peer reviews and testing campaigns built by other team members
  • Manages client and team expectations throughout delivery; manage risk and issue escalations related to the campaigns
  • Manages the Campaign Services team off-shore providing Campaign technical guidance
  • Develops and manages client’s Campaign Best Practices document with other Campaign Execution Leads
  • Manages relationship with Client Marketing team to support campaign planning and execution with the ability to manage integrated campaign delivery timelines
  • Completes campaign requirements documents which may include targeting and segmentation of the audience, campaign design, monitoring, and key performance metrics
  • Reviews campaign metrics and presents trends and insights; works with Customer Marketing Strategy on campaign optimization
  • Manages demand for services, capacity to deliver services and client expectationsResponsible for understanding business requirements documents (BRD) and designing, building, and testing campaigns
  • Responsible for adhering to client and Marketing Services processes and best practices
  • Supports on-shore and off-shore Campaign Execution Leads and Campaign Technology Leads, as necessary

 

Basic Qualifications:

  • 3 to 5+ years of experience in marketing which may include Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
  • Bachelor’s Degree required
  • 1 to 2+ years of hands on experience with Adobe Campaign designing, building, testing, and deploying campaigns of various complexities through multiple channels
  • Agency or consulting work experience is a plus

Professional Experience

  • Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
  • Client service delivery experience with strong written and verbal communication skills
  • Strong technical background
  • Understanding of leading practices in multi-channel marketing 
  • Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
  • Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign analytics
  • Understanding of marketing operations, processes, business requirements
  • Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Preferred Qualifications:

  • Business Practitioner Certification in Adobe Campaign or equivalent experience
  • Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity:

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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