Job Location: NY - New York
Regional Description: Northeast
Job Number: 00621950 00621950_en
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Job Description: Communications Industry Marketing Manager
Working with the Communications & Media Marketing Lead, and the key business stakeholders, you will be responsible for helping develop and implement the Communications Industry global marketing strategy and collaborating with regional and local marketers to engage with the key clients in their region. Based on the business objectives you will develop, implement and measure marketing campaigns and activities, using a mix of marketing channels to showcase provocative, insightful content around a focused set of client-relevant issues.
Focusing on a content-led strategy you will help us to lead in the new by challenging traditional marketing channels to ensure we integrate digital and social marketing methods to develop, implement and measure marketing campaigns and activities - to showcase provocative, insightful content around a focused set of client-relevant issues, helping us to establish a clear, differentiated voice in the market.
By packaging and promoting our perspectives and value delivered to our clients’ businesses across an integrated mix of traditional and digital marketing channels, we can enable our client-facing colleagues in sales and account management functions to engage clients in conversations around issues crucial to the growth of their businesses. The overall goals are to create deeper understanding of Accenture’s unique capabilities, help articulate Accenture’s role in the broader Communications industry ecosystem and establish a preference for Accenture in our target market segments.
Candidates must be marketing professionals with experience in developing marketing plans and delivering creative, data-driven, integrated marketing programs across multiple channels such as thought leadership, digital marketing, social media and events to:
Ideally you will understand or have experience in the Communications industry as well as digital and business-to-business marketing, preferably in a professional services context. You will be pragmatic and self-assured in your ability to recommend the right marketing approach. You will be proactive, highly organized, a self-starter and experienced in developing content-based marketing campaigns, fluent command of the English language including superb writing and editing skills to help create content such as blog and social media posts. You must be a team player, with the ability to work with minimal supervision and be adept at creating gravitas and building senior stakeholder relationships.
As well as the Communications & Media Marketing Lead, you will work closely with Accenture’s Communications & Media marketing team, MDs and other marketers in the full range of Accenture businesses and functions. As a member of the broader Accenture Marketing & Communications global team, you will collaborate with members of other teams; including internal comms, research & insights team and media relations, to deliver market impact and support an integrated, consistent client experience.
In this fast-paced role you need strong project management skills, confidence in managing senior stakeholders in our business, comfort with working in virtual teams in a matrixed organization and the ability to focus and manage competing priorities.
Knowledge and skill requirements:
You will be an experienced marketing manager with previous experience working in a professional services firm. You are highly organized, a self-starter and experienced in developing and executing both traditional (events, sponsorships, conferences, direct mailings) and digitally-enabled tactics, as part of a B2B content-based marketing campaign. You must be a team player, with the ability to work with minimal supervision and be adept at building senior stakeholder relationships. you will be an experienced marketing manager with previous experience working in a professional services firm. You are highly organized, a self-starter and experienced in developing and executing both traditional (events, sponsorships, conferences, direct mailings) and digitally-enabled tactics, as part of a B2B content-based marketing campaign. You must be a team player, with the ability to work with minimal supervision and adept at building senior stakeholder relationships.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
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