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Communications Industry Marketing Manager

Job Location: NY - New York

Regional Description: Northeast

Job Number: 00621950

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- Job description

Communications Industry Marketing Manager

Organization: Corporate Functions/Marketing and Communications 

Location: New York

 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

 

Corporate Functions – Marketing & Communications

 

As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

 

YOUR ROLE: Communications Industry Marketing Manager

 

Are you a digitally-minded marketer with a passion for strategic, creative and well-executed marketing programs? Does the thought of developing and executing industry leading campaigns targeted towards G2000 companies in the Communications Industry motive you? Do you have a reputation for delivering exceptional campaigns with a focus on delivering ROI? If you are driven to excel in a fast-paced environment where you can be a true business partner and where it is essential to keep up with the rapidly developing trends in marketing, then Accenture could be the perfect fit. 

 

We are looking for a Communications industry (telecoms, mobile, cable) experienced content marketing professional with experience in developing inspiring thought leadership perspectives from Accenture experts and delivering them via integrated marketing programs to:

  • create engagement and increase work with current clients
  • open doors and build relationships with new clients
  • create demand in new market segments
  • help grow market share through strategies that support customer acquisition, engagement, loyalty, and cross-selling

Working with the Communications & Media Marketing Lead, you will be focused on a content-led strategy to help us to showcase provocative, insightful content around a focused set of client-relevant issues, helping us to establish a clear, differentiated voice and demonstrate our deep industry knowledge in the market. The overall goals are to create deeper understanding of Accenture’s unique capabilities, help articulate Accenture’s experience and role in the broader Communications industry ecosystem and establish a preference for Accenture in our target market segments.

 

In this fast-paced role you need strong project management skills, confidence in managing senior stakeholders in our business, Communications industry knowledge, comfort with working in virtual teams in a matrixed organization and the ability to focus and manage competing priorities.

 

While there will never be a typical day at Accenture, here’s a look at some of your responsibilities.

  • Responsible for the planning, execution, measurement and continuous improvement of industry-specific content marketing campaigns to help build awareness, generate sales leads and develop senior client relationships.
  • Develop and/or work strategically with Accenture’s roster agencies.
  • Manage the pipeline of, and help in the production of, relevant thought leadership/ research/ points of view.
  • Mange budgets and associated campaign costs.
  • Provide writing, editing and creative support for projects within the marketing programs.
  • Work with local geographic markets team to plan and execute marketing programs, in accordance with Accenture’s corporate marketing strategies and focus.
  • Administrative roles include maintaining global templates/calendars, accurate and segmented client data, tracking sales leads from marketing events, along with the timely keeping of records for procurement processes, budgets and metrics.
  • Ensure that all global marketing policies and procedures are followed.
  • This role will require people management skills for other team members, contractors and other external resources. 

YOUR EXPERIENCE: Basic Qualifications

  • Bachelor's Degree
  • 7+ years of marketing & communications experience
  • 3+ years of experience marketing within or marketing to the Communications Industry (telecoms, mobile, cable)

SET YOURSELF APART: Preferred Skills

  • Proven experience in developing marketing strategies and plans, general and digital marketing campaign strategy, program planning, implementation and measuring ROI
  • Significant experience in marketing, business development and/or marketing communications roles
  • Marketing qualification from a recognized body, e.g. university or marketing professional bodies
  • Professional Services, Communications & Media industries or business-to-business marketing experience is preferable
  • Experience with Salesforce.com or similar sales/marketing/support tracking systems
  • Experience in developing and managing events, sponsorship and conferences
  • Strong budget management and financial reporting skills
  • Excellent customer service skills
  • Passion for strategic, creative, well-executed marketing programs
  • Strong implementation orientation and focus on delivering ROI
  • Demonstrated leadership in professional setting; either military or civilian
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Professional Skills:

  • Attention to detail, strong client relationship and database management
  • Professional attitude and service orientation; team player
  • Fluent in English both written and spoken

OUR COMMITMENT TO YOU

·       Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

·       You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.

·       Opportunities to learn daily through training, assignments, and collaborating with experts across the company

·       Access to leading-edge technology

·       Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.

 

CALL TO ACTION

Great things can happen—they already are. Come and be a part of the next level of high performance.

<GET REFERRED    <APPLY ONLINE

 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. 

 

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

 

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

 

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

 

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

 

Accenture is committed to providing veteran employment opportunities to our service men and women.

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