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Director, Digital Insights

Job Location: NY - New York

Regional Description: Northeast

Job Number: 00469270


- Job description

Organization: Corporate Functions/Marketing
Location: New York 
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Marketing and Communications professionals build a powerful and differentiated global brand at the corporate, industry, capability and geography levels that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth. Accenture Corporate and Recruitment Marketing is now looking for a strong leader to support Global and North American programs.
Job Description
Accenture Marketing & Communications is looking for a Director Digital Insights, who can leverage data to provide actionable business insight. With a broad scope including social listening, analytics and reporting, you will lead a “Center of Excellence “and work closely with colleagues in marketing and communications globally, to guide and advise them, leveraging data assets from the multiple data sources and tools such as Salesforce Social Studio, Zignal and the major social media platforms.  You must have the ability to be creative and interpret for the various areas of our business the value of information being provided and show them how to use it to transform their businesses.  

The colleague that we seek will be a dynamic and strong business leader with a passion for data and digital technologies.  They will have a deep understanding of the emerging trends and technologies and the analytics and digital ecosystem.   Partnering closely with internal stakeholders and vendors you will help build the journey map for our digital strategy, and inform marketing and communications operations and experience.   An executive with a “can do attitude” and a clear vision that can roll up their sleeves and present clearly is inherent to being successful in this role.

You will have strong influencing skills and be able to interact at all levels of the organization from entry to C-level. They must be customer focused and able to actively listen to business needs and address those needs with enabling solutions. The ideal candidate will thrive in a growing, dynamic organization and will enjoy the challenge of being accountable for driving success. Functionally, this person will have a deep understanding of social listening to understand culture and context, inform the business and protect the brand as well as how data flows through organizations, how it is created, processed, and accessed. They will have the ability to utilize data to interpret trends, provide insights, and to set up the mechanisms to do so on an organization wide basis.
The individual reports to the Global Social Media Director.
Basic qualifications:
  • Bachelor’s Degree
  • Minimum of 12 years of experience in marketing and communications, with the majority of that time in the area of digital/social analytics

Preferred Qualifications:

  • Advanced degree in Economics, Data Analytics, Statistics or Mathematics
  • Digital / social media analytics professional with a passion for using data to inform and drive strategy
  • Strong analytical and writing skills with ability to manage large data requests with precision and accuracy
  • Superior understanding of social media / digital analytics techniques and technologies including but not limited to Radian6, Zignal, Crimson Hexagon, APIs
  • Extensive experience with social listening tools to create custom queries using extensive and custom Boolean logic
  • Excellent communication skills with the ability to inform and influence stakeholders with easy to seamless reporting
  • Strong experience creating custom social analytics dashboards and reports
  • Ability to determine KPIs and benchmarks
  • Strong understanding of organic and paid social media landscape and industry trends
  • Experience using social listening technology to create custom queries and extract data
  • Strong experience using analytics tools including, but not limited to PowerPoint, Excel, Tableau, Adobe Catalyst etc.
  • Strong budget management and financial reporting skills, including large budgets with multiple vendors and deliverables
  • Experience in services and/or business to business marketing preferred

Professional Skills:

  • Excellent collaborator; builds effective relationships in large, complex organizations
  • Strong business acumen
  • Ability to develop and apply creative solutions to complex issues
  • Superior oral and written communications skills and presentation skills
  • Ability to work autonomously and independently, yet integrate appropriately with other areas of Marketing & Communications and other groups within Accenture
  • Thrives on working in intense, deliverable-driven and deadline-driven environment
  • Demonstrated leadership in professional setting; either military or civilian

  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Role Requirements:

  • Work with colleagues in various time zones; travel nationally and internationally as required (limited)
Candidates who are currently on assignment as part of the Global Careers program are not eligible for consideration.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.



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