Eight key dimensions of platform product management
October 19, 2018
October 19, 2018
Successful tech companies are unleashing profound global macroeconomic changes through their platform-based business models. But this is not just a tech industry phenomenon. Industry leaders across all market segments are building platforms to seize new opportunities for growth and capital rewards. In fact, 81 percent of executives say platform-based business models will be core to their growth strategy within three years.
However, managing a platform is different than managing an application and the methods, techniques and skills of product management in these two environments are distinct.
Successful platforms have product managers who constantly strive to shift the organization’s DNA from product to “platform first.”
Accenture’s research on managers from successful platform companies and its internal platform product teams revealed eight key dimensions to shift to a “Platform First” approach. These are
The movement from a product approach to a platform approach is a complete organizational transformation, inclusive of product management. An organization that does not embed the necessary platform product management capabilities into its DNA can make poor strategic decisions with potentially devastating effects.
By following the above eight guiding principles, organizations can ensure they have the best platform product management capabilities in place to guide their future, monetize their investment and capitalize on the multiplier effect of having many thriving businesses whose livelihood sits on top of their platform.
Learn how successful product managers can shift the organization's DNA to "platform first."
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