Multinational brewer Carlsberg wanted to acquire high-quality craft and specialty beers and nonalcoholic brands to complement its vast selection of established favorites. Carlsberg knew mergers, acquisitions and joint ventures required extensive work to integrate IT, sales, marketing, production and distribution—major obstacles that could tank any deal. A joint venture between Carlsberg’s UK business and a UK independent brewer represented a major opportunity, but Carlsberg first needed to adapt its SAP platform and build systems for the endeavor to succeed. Thanks to previous work on Carlsberg’s IT transformation, Accenture was able to quickly get up to speed and provide the needed expertise to give the seal of approval.