Localização: Location Negotiable
Número da Vaga: 00590425 00590425_en
We are looking for a Digital Analytics Analyst. Strong candidates must have a digital marketing background with hands-on experience in defining strategy, planning, supporting, implementing and deploying digital marketing & web analytics solutions.
• Supporting the development of connected digital strategies and organizational services for our clients with use of cross-channel data and analytics;
• Daily management and servicing of client based digital analytics and optimization projects, analytic and marketing consultation;
• Working with clients to gather requirements and understand cross channel, web analytics and optimization needs;
• Working with digital data in various facets: digital data gathering, aggregation, and optimization of communication to end-consumer;
• Working with other Accenture colleagues in data, analytics, media, technology, processes and our clients’ agencies to transform or improve digital operations and performance
• Implement and configure digital analytics platform and define, configure and implement dashboards to measure and track digital performance;
• Supporting project delivery through all phases of a project lifecycle including developing RFPs, proposals, contracts, planning, discovery, workshops, experiments, blueprints, go live, and ongoing managed services.
• 2+ years experience in web and digital marketing;
• Minimum of 2 years of experience with analytics projects, ideally in consulting, agency or other business-related services;
• Detailed understanding of web analytics;
• Hands-on experience with Google Analytics (GA), Google tag Manager (GTM), Mobile APP’s analytics (SDK’s IOS e Android, Firebase) implementation and configuration - mandatory;
• Familiar with dashboards and visualization tools (Google Data Studio,Tableau, Spotfire, etc.) - nice to have;
• Not mandatory but highly value experience with DMP and/or A/B testing tools implementation and management.
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