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Digital Analytics Analyst

Localização: Location Negotiable

Número da Vaga: 00590425

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- Descrição

About Accenture
 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com


We are looking for a Digital Analytics Analyst. Strong candidates must have a digital marketing background with hands-on experience in defining strategy, planning, supporting, implementing and deploying digital marketing & web analytics solutions.

 

Responsibilities 

 

   Supporting the development of connected digital strategies and organizational services for our clients with use of cross-channel data and analytics;

      Daily management and servicing of client based digital analytics and optimization projects, analytic and marketing consultation;

    Working with clients to gather requirements and understand cross channel, web analytics and optimization needs;

    Working with digital data in various facets: digital data gathering, aggregation, and optimization of communication to end-consumer;

     Working with other Accenture colleagues in data, analytics, media, technology, processes and our clientsagencies to transform or improve digital operations and performance

         Implement and configure digital analytics platform and define, configure and implement dashboards to measure and track digital performance;

     Supporting project delivery through all phases of a project lifecycle including developing RFPs, proposals, contracts, planning, discovery, workshops, experiments, blueprints, go live, and ongoing managed services.

Requisitions

 

  2+ years  experience in web and digital marketing;  

  Minimum of 2 years of experience with analytics projects, ideally in consulting, agency or other business-related services;

  Detailed understanding of web analytics;

 Hands-on experience with Google Analytics (GA), Google tag Manager (GTM), Mobile APP’s analytics (SDK’s IOS e Android, Firebase) implementation and configuration - mandatory;

 Familiar with dashboards and visualization tools (Google Data Studio,Tableau, Spotfire, etc.) - nice to have;

   Not mandatory but highly value experience with DMP and/or A/B testing tools implementation and management.



Accenture is an Equal Opportunity Employer
 

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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