The Programmatic Consultant
develops robust data informed programs, working with advanced targeting
tactics, micro segmentation, trigger-based decision rules, and content
architectures that best reach a high value audience across display campaigns.
You will work closely with the Strategy, Analytics, Madtech and Media
Operations teams to ensure clear, measurable KPIs are established, that the
audience strategy is flexible/translatable and properly executed across all
programmatic and relevant media channels.
The Programmatic Consultant will
also work very closely with clients to enable their bespoke tech stacks that
lay the foundation for executing personalized experiences as the key to our adaptive
marketing approach.
English is a must.
Key
Functional Areas of Responsibility
·
Craft data driven
audience first strategies that drive digital sales for our finance and banking
client.
·
Guide the full
data strategy process: data partners, audiences, media and content, DCO,
channels, investment, measurement, and total architecture from top to bottom.
·
Lead/ assist in
data onboarding, audience building, modelling journeys, insights generation and
reporting along with media operation and madtech teams.
·
Collaborate with
AdOps teams on measurement and tracking strategy, tag implementation, and
audience-based logic schemes.
- Assist with quarterly business review meetings as
well as other senior-level client meetings and presentations.
- Create presentations on performance and strategy
updates to share with Accenture teams and clients.
·
Ensure proper
tech use case definition and deployment
·
Facilitate testing
scenarios alongside client and internal teams.
·
Identify and vet
data partners and new technologies to diversify our strategies.
·
Proactively work
to evolve and improve data driven techniques linked to paid media and the media
planning process.
·
Identify test and
learn opportunities by investigating advanced targeting, micro segmentation,
trigger-based decision rules, 1st,
2nd and 3rd party data.
Professional
Competencies
·
Proactive and
able to identify and solve problems.
·
Excellent verbal
and written communication skill.
·
Ability to work
within a team and independently.
·
Strong
organizational, time management, and analytical skills.
- Experience working in a
digital ad agency.
·
Exceptional attention to detail and follow-through.
·
Multi-tasking and properly prioritizing various
campaigns and clients.
·
Ability to think strategically and identify and
resolve client problems.
- Passion for display and programmatic media
and internet marketing.
- Ability to clearly and effectively
articulate thoughts and points.
- High levels of integrity, autonomy, and
self-motivation.
