We’ve learned from our research that only a handful of companies are taking on disruptive forces, making dynamic decisions and successfully remaking industries. We call them the Champions.
The Champions understand that digital technology is creating more discerning customers who want connected products that don’t pollute, save time, and are easy to use. But Champions also know how to create these products.
Our research shows three mindsets work best together to help any company that wants to become a Champion. First, view digital innovation as an investment that needs thoughtful allocation, not a cost that ought to be cut. Second, set timely and robust expectations on return on digital investments. Third, invest in five in-house levers to scale digital innovation—skills, platforms, technology, partnerships and leadership.
The payoff from adopting these mindsets can be substantial, and help any company answer this simple question: Will you move beyond the usual guardrails and remake your business to successfully thrive in today’s competitive marketplace?