Innovation has always characterized the television industry. But as today’s platform
players shake things up with IP-based video consumption, there’s a new urgency to
deliver that old characteristic.
In this report, we dig deep into why innovation remains essential to your success, and
lay out the latest ideas you can use to keep it alive in your products, engineering,
operating model, commercial models and ecosystems.
Reboot to advance forward
Digital disruption isn’t on its way, it’s here today. New players experiment with internet technology to launch new business models at scale. Meanwhile, incumbents are trying to carefully buoy their traditional business while setting new foundations for innovation in new areas.
In Bringing TV To Life VII, we introduced the concept of the S-Curve, a model that helps you to understand, cope with and balance your stages of development. Successful broadcasters and operators use the S-Curve to meet the challenge of investing in innovation with confidence.
The S-Curve helps you manage three waves of transformation.
Transforming the core: invest in efficiencies
Growing the core: invest to grow the existing business
Building the new: incubate new, disruptive ideas; the Next Big Thing