Marketing Engagement Senior Analyst

Skill required: Marketing Operations - Digital Project Management
Designation: Marketing Engagement Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for? You will be working as a part of the Digital Marketing team to understand and help clients market their products or services using digital technologies, mainly on the internet, but also including mobile phone apps, display advertising, e-commerce/online shopping website, and any other digital medium. The team also leverages popular tools such as Adobe Creative Suite, Workfront Work Management Software, HTML, Javascript, Atlassian Jira, etc. The Program and Project Management team is highly focused on delivering successful projects to clients on time while ensuring that they are well within the scope and the budget. The team is responsible for initiating, planning, and executing projects while also tracking, managing dependencies, predicting, and mitigating risks. This team is also responsible for establishing and maintaining relationships with key stakeholders and third-party vendors. We are looking for individuals who have the following skillset: HTML5 Adobe Marketo Engage Ability to perform under pressure Ability to work well in a team Strong analytical skills Ability to meet deadlines Process-orientation Roles and Responsibilities In this role, you need to analyze and solve increasingly complex problems Your day to day interactions is with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments You will need to consistently seek and provide meaningful and actionable feedback in all interactions You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients Decisions that are made by you will impact your work and may impact the work of others You would be an individual contributor and/or oversee a small work effort and/or team
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts