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CRO Project Manager

Lugar de trabajo: Bogota

Regional Description: Colombia

Número de la posición: 00526650


- Descripción de la posición

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
Accenture does not discriminate on grounds of race, religion, color, sex, age, physical or mental disability, national origin, sexual orientation, identity or gender expression, or any other basis covered by local law.
A professional at this position level within Accenture has the following responsibilities:
  • Responsible for leading the CRO operation and prioritizing and defining activities status
  • Evaluate the Operation cadency and identify current trends
  • Manage the whole Optimization Project
  • Take decisions about operational subjects as when to stop experiments or reprioritize the production line
  • Identify new conversion opportunities and product innovations
  • Guide the team into customer experience and AB, MVT testing techniques
  • Guide experiment results using basic Statistic knowledge
  • Plan pre and post click tests
  • Present project results to client and Accenture board
  • Apply Design Thinking and Mobile First concepts that lead to intuitive user experience
  • Translate user experiences concepts to the experiments and on-site projects on mock-ups, creating fluxograms, wireframes, functional specifications and other UX techniques
  • Build user researches or user centered techniques to enhance on-site hypothesis
  • Analyze test results looking for behaviour trends that could help enhance the team´s next hypothesis
  • Build benchmarks to identify new navigational flows opportunities to Optimization projects
  • Build user surveys and analyze results to discover client’s perceptions
  • Experience in Digital Marketing;
  • At least 4 years of experience in managing multi-disciplinary teams;
  • Great written and verbal communication, analytical and detail oriented profile and good interpersonal relationships
  • Basic Knowledge in Statistics as how to tests validity and sampling sizes;
  • Experience in AB Testing or User experience techniques is a plus;
  • Experience in Scrum/ Agile methodologies
  • Knowledge on web analytics tools such as Google Analytics
  • Proficient in English and Spanish, Portuguese is a plus
 Professional Skill Requirements:
  • Proven success in contributing to a team-oriented environment
  • Proven ability to work creatively and analytically in a problem-solving environment
  • Desire to work in an information systems environment
  • Excellent leadership, communication (written and oral) and interpersonal skills

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