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CAPABILITY


Platform trust

THE FOUNDATION OF THE DIGITAL ECONOMY

Every time a customer downloads your app, it’s an act of trust. Whenever they sign up and provide valuable personal data, it’s an act of trust. The same applies to inputting payment details, using your services and even sharing their experiences. At each of these interaction points, companies have an opportunity to validate and reward trust—or to violate and destroy it.

For platform companies, establishing trust requires building consumer and advertiser confidence that their best interests will be prioritized. Trust is a personalized relationship that has high economic benefit and carries significant risk if not addressed. Failure to meet expectations may result in a reverse network effect—stimulating users to switch to similar services with an expectation that they can take the data they want with them.

IN THE SPOTLIGHT

ON THE PLATFORM | PODCAST SERIES

Privacy matters: Creating a new conversation

Consumers love a connected lifestyle but they value their privacy just as much.

ON THE PLATFORM | PODCAST SERIES

Can you trust your smart speaker?

Smart speakers are listening to 40M Americans daily opening doors to cybercrime.

COMPETITIVE AGILITY

Future of physical security

Extending converged digital capabilities across logical & physical environments

PLATFORM TRUST

Are you trusted?

CEOs need a strategic priority

PLATFORM TRUST

Private matters

Findings from the 2018 Accenture Digital Consumer Survey

PLATFORM TRUST

Gaining ground on the cyber attacker

State of Cyber Resilience Survey

PLATFORM TRUST

Moments that build trust

Trust-related activity is putting pressure on many digital businesses

PLATFORM TRUST

GDPR: The time to act is now

Learn more about the GDPR requirements

CONNECT WITH US

Kevin Collins
Managing Director, Innovation Lead, Software & Platforms

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Mark Egner
Senior Manager, Accenture Security

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WORK FOR US

As an innovation advisor, you'll work on the cutting edge of the technology ecosystem while helping to transform companies across industries through digital innovation. Join us, and see what your expertise and unique point of view can bring to the table.

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