Retailers should be looking to enhance network operations through improved data analytics, optimized supply chains, and greater productivity. That should include identifying omnichannel synergies from closer operational integration across the business—everything from product discovery to payment to fulfillment.
Automation is a central capability. For example, retailers should be looking to train algorithms that learn from employee behavior and so automate a greater number of operational decisions. Over time, this should also enable optimized scheduling by better understanding and predicting workload peaks and troughs.
Retailers should also consider how to monetize the media space within the store. That might include, for example, selling targeted advertising space by using data to show the right customers the right ads at a digital display.