COVID-19 is the biggest global event—and challenge—of our lifetimes. As such, it is changing human attitudes and behaviors today and forcing organizations to respond. However, the need to respond won’t end when the virus’s immediate threat eventually recedes.
In the future, we will find a return to normalcy in many aspects of life. But there’s no question that many things will change, possibly forever. COVID-19 has altered the experience of being a customer, an employee, a citizen and a human. Expect to see behavior shifts for some time to come.
What will have changed in the way we think? How will that affect the way we design, communicate, build and run the experiences that people need and want? The answers to these questions will lie in the way people react and how individuals, families and social groups—all sources of creative innovation—hack new ways to live.
Five new Human Truths for Experiences
Understand the likely implications of COVID-19 on the human experience, then start to respond.