eBusiness leverages and exploits new digital and existing channels to deliver omni-channel brand experiences to consumers, driving sales growth in a competitive market. This requires resetting marketing, commerce and service models to drive more meaningful and relevant consumer engagement, boosting acquisition, conversion and retention.
To understand the health of eBusiness in Europe, we surveyed senior decision-makers in France, Germany, Italy, Spain and the UK. Our research provided insight into strategies, innovation and investment – as well as the existing skills, technology and processes businesses have in place to execute on strategies.
4 key takeaways for eBusinesses
About the survey
Our survey asked CPG eBusiness decision-makers in a variety of industries to give insight into their eBusiness strategies, innovation and investments. The decision-makers surveyed include Chief Marketing Officers, Chief Digital Officers, Heads of eBusiness and other executives in Marketing and Digital.
Accenture surveyed 375 companies in France, Germany, Italy, Spain and the UK. Data was collected from May 21 to June 11, 2018. The decision-makers interviewed represent the following industries: