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Descripción Del Puesto
#LI-EU
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Come and work at the heart of change.
We offer performance marketing services and data & activation consultancy projects in the digital field in large clients around the world.
Are you an enthusiast about bringing real-time personalized customer experience with a data-driven approach? Are you looking into pushing technical boundaries to exceed customers’ expectations?
We are looking for an Martech Expert to join our growing team of customer experience experts. The perfect candidate will be responsible for leading projects from an E2E perspective by collaborating business & marketing specialists and IT teams to ensure that business objectives are met through the efficient deployment of martech solutions and their direct connection to both client and third-party systems.
#CDP #Solution Architecture #Enterprise Architecture #Digital Marketing #CRM#DMP #DSP
Main responsibilities include but are not limited to
Lead Overall Execution:
Solution Discovery: Understand the AS-IS
Define: Define specifications for IT Teams
Value: Wrap up project
Update and maintenance of Project deliverables.
Establishment and maintenance of contacts within business units and information system programs to understand business activities and business drivers, business requirements, solutions strategies and alternatives, etc., being considered and/or implemented.
You will make key design decisions (but not limited to):
Use Cases & Solution Strategy
Definition of Marketing Architecture
Data integration and enrichment of first party systems.
Work closely with functional teams – data architect, Product Owners…- and technical teams – developers, IT teams to determine (non-)functional scope and you propose scenarios or a roadmap to reach a target objective (Proof of concept, delivery new marketing capabilities…)
Ongoing research and assessment of new analysis approaches for potential use of the marketing stack.
Requisitos
Qualifications
Required:
Strong knowledge of Digital Marketing Ecosystem: DMP, CRM, CDP, DSP
Tag Management Knowledge (GTM, Adobe Launch, Tealium)
Applications/Digital Agency background working within marketing architecture
Experience understanding & writing technical specifications.
Excellent oral, written and presentation communication skills.
Strong knowledge in Digital analytics tools (GA4, Adobe Analytics)
Experience in the use or integration of APIs.
Knowledge in JavaScript or any programming language.
What do we offer?
Competitive salary and other benefits (medical insurance, Employee Shares Purchase Program, etc.)
Career growth in a constantly learning environment
Passionate, fast-growing team at a global, renowned digital agency
Free coffee and tea everyday
What's in it for you:
Choose Accenture Song for a challenging and rewarding career where the variety of opportunities and projects allows you to develop your potential and grow professionally every day. The only place where you can learn from our unrivalled experience, working alongside talented colleagues.
Time for change.
Make your move – Apply now!
Locations
Barcelona, Madrid
