Media Lead, B2B Growth Marketing
We Are
Accenture Song—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us at: Accenture Song
You Are
You’re a senior B2B media leader who knows how to operate at scale and still enjoys being close to the work.
As Media Lead, B2B Growth Marketing, you’ll own strategy, planning, and execution across a $10M+ annual paid media portfolio, sitting at the intersection of performance marketing, ABM, and media operations. This role is ideal for someone who can set a strong media vision, lead a team with confidence, and remain hands‑on with platforms, optimization, and testing.
You’ll partner closely with Demand Generation, ABM, Analytics, RevOps, and Sales to drive measurable pipeline and revenue impact—not just clicks or impressions.
The Work
There’s no such thing as a typical day at Accenture Song and that’s by design. You’ll operate in a fast‑moving, high‑impact environment where strategy and execution go hand in hand.
Media Strategy & Planning
- Own end‑to‑end B2B paid media strategy across demand generation and ABM programs
- Develop blocking charts, integrated media plans, and budget phasing across quarters, channels, and priority accounts
- Lead management and optimization of a $10M+ annual media budget, balancing scale, efficiency, and experimentation
- Ensure media strategy aligns to GTM priorities, ICPs, buying groups, and enterprise sales motions
ABM & B2B Media Activation
- Design and execute ABM‑driven media programs in close partnership with ABM, Sales, and Marketing Ops
- Leverage B2B media and intent platforms (e.g., 6sense or similar) to activate, prioritize, and optimize account‑based campaigns
- Apply a strong understanding of how intent data, account engagement, and media signals connect across the funnel
Channel Ownership & Hands‑On Execution
- Oversee and actively manage campaigns across:
- LinkedIn Ads (core channel)
- Google Ads (Search, Display, YouTube)
- Meta
- Additional B2B and programmatic partners
- Execute and/or review campaign setup, targeting, bidding strategies, creative testing, and optimization
- Maintain clear brand vs. non‑brand search architecture to preserve clean demand signal measurement
- Manage direct media buys, including publisher relationships, negotiations, and ongoing performance reviews
Team Leadership & Collaboration
- Lead, coach, and develop a team of 2–3 media specialists
- Set clear priorities, workflows, and performance expectations
- Stay close enough to guide execution while empowering the team to grow both technically and strategically
Measurement, Insight & Optimization
- Define and own success metrics tied to pipeline, revenue, and account engagement
- Partner with analytics and ops teams to ensure accurate tracking, reporting, and insight generation
- Drive a culture of continuous testing, learning, and optimization across channels, audiences, and creative
Here’s what you need:
- 7+ years of paid media experience with a strong focus on B2B marketing
- Proven track record managing large‑scale media budgets ($5M–$10M+)
- Hands‑on expertise across LinkedIn, Google Ads, Meta, and other paid media channels
- Experience with ABM and B2B media platforms (e.g., 6sense or similar)
- Demonstrated experience executing direct publisher and media buys
- Strong understanding of B2B funnels, buying committees, and long sales cycles
- Experience leading and mentoring a small, high‑performing media team
- Comfort moving seamlessly between strategy, planning, execution, and optimization
- Ability to build and present data‑driven recommendations to senior marketing and sales stakeholders
- A minimum of a high school diploma or GED is required for this position
- Willingness to travel to the U.S. as needed
- English is required for this position as this role will regularly interact with stakeholders across Canada, US, and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Bonus Points If You Have
- Bachelor’s degree
- Experience supporting enterprise or mid‑market B2B sales motions
- Familiarity with programmatic media and advanced audience strategies
- Experience marketing into niche or regulated B2B industries (e.g., healthcare, logistics, financial services)
- Strong partnership skills with Sales, ABM, and RevOps teams
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.
Information on benefits is here.
Role Location Hourly Salary Range
British Columbia/Ontario $33.39 to $57.43
Toronto, Ontario
Montreal, Quebec
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