More power to perform

Working with British Triathlon's world-class athletes and coaches to enhance performance through innovation and the creation of the Athlete Genome.

"Boundaries are being pushed all the time"

— Sophie Coldwell, GB Triathlete

Official Innovation Partner

Working in collaboration with British Triathlon, Accenture applied its innovative thinking and the latest technologies to create the Athlete Genome. A cloud-based tool, the Athlete Genome uses artificial intelligence and machine learning alongside wearable technology to interpret cognitive data and integrate it with performance data.

The Athlete Genome solution integrates training data with psychological data, creates a hyper-personalised view of the impact of cognitive state on performance, and gives British Triathlon’s athletes and coaches the ability to make meaningful decisions about their training.

The potential for this innovation is monumental, with possibilities beyond the world of sport. In the future, the Athlete Genome could be utilised in the workplace. By combining cognitive data with conventional business data, companies could connect with their employees at a level never seen before, improving individual, team and business performance as well as employee wellbeing.

Introducing the Athlete Genome

The first episode of the Tri New Now series focuses on how we’re using AI to help British Triathletes and Paratriathletes to be the best prepared on the start line in Tokyo this summer.

The launch of the Athlete Genome takes us to Loughborough Triathlon Performance Centre, where elite British & Age Group triathletes are preparing for the fast approaching triathlon season. The film provides unique insight into how the Athlete Genome can inform training decisions and ultimately an athlete’s quest to be on the top step of the podium.

Innovation in action

The second episode of the Tri New Now series follows the journey of the Athlete Genome, focusing on British Triathletes as they prepare for the Accenture World Triathlon Mixed Relay in Nottingham 2019.

The Accenture World Triathlon Nottingham marks the British Sprint Championships for Age Group triathletes, and a crucial moment for elites on the road to the first ever Olympic Mixed Relay in Tokyo this summer. The Athlete Genome continues to develop and improve, as Accenture and British Triathlon work together to provide coaches with invaluable training insight.