RESEARCH REPORT

In brief

In brief

  • Our research shows that four out of five UK execs understand they need to scale AI across the organisation to stay competitive—and stay in business at all.
  • But a compelling 87 percent of UK respondents are struggling to realise the full value of their AI projects and move beyond POC to production, because there's no clear path to "live”.
  • To scale effectively, organisations need to have a clear AI strategy, diverse teams and ethical frameworks built into their AI, among other things.
  • Dive into our POV, Ready. Set. Scale. to learn about these success factors and the AI Roadmap, our journey to productionise AI to deliver real value.


In practice, companies still find it difficult to make the transition from thinking about AI as a source of innovation to a critical source of business value. There’s a state of paralysis beyond the pilot. Why? Until now, there hasn’t been a proven blueprint for scaling, and organisations can fall into some common traps. First, companies don’t have an AI roadmap or "route to live"—the steps to take their AI project from POC to production, effectively and expediently. AI is different from "traditional" software implementation projects, which companies are typically set up to deliver. Changing the status quo requires agility, openness to trying a new way of working and the ability to recognise when an idea works—and when it needs to be scrapped.

3x

Strategic scalers achieved nearly triple the return from AI investments compared to their non-scaling counterparts at the global level.

Second, the unfamiliar landscape of AI also means businesses can be tempted to fall back on their time-honoured behaviours, reinventing the wheel and building from scratch. Big mistake. There are many proven, low-cost AI options to buy "off the shelf" and start using straight away. It is key to leverage what already exists, customise as needed for the organisation, and start proving the value of AI as the first step to successful scaling.

But don’t get bogged down in the technology. Be driven by the business strategy and vision, and let that dictate the AI approach. Focus on finding the right way of working that will allow AI to flourish, diversifying skills and talent beyond the data scientists. And get the right governance approach in place from the outset, with outcomes in mind. Applying these critical success factors can help you unlock a new wave of exponential value by scaling AI successfully.

A bar graphic showing that the difference in return on AI investments between companies in the Proof of Concept stage and Strategic Scalers equates to an average of U$S110m gap between 32% proof of concept and 86% strategic scalers.

The difference in return on AI investments between companies in the Proof of Concept stage and Strategic Scalers equates to an average of US$110M.

Dr. Athina Kanioura

Chief Analytics Officer and Global Lead – Applied Intelligence


Fernando Lucini

Managing Director – Artificial Intelligence lead, Accenture UKI

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