Powering the platform future

Research-led insights into the evolving world of Software & Platform companies.

To keep pace with the rapidly evolving needs of our clients and partners, we have published a series of thought leadership essays examining the next generation of platform growth. Scroll down to read our insights:

Understanding the SMB landscape

A new wave of digital-savvy and self-funded SMBs has emerged. Here's five ways enterprises can really understand—and deliver—what next-gen SMBs need.

Three key actions for enterprises to unlock and win SMBs globally, at scale.

Learn about the trust that SMBs place in their peers, and what it means for enterprises if they play the right role in nurturing SMB-to-SMB networks.

A smart approach to segmentation can enable enterprises to build deeper, more trusted sales-generating relationships with SMBs.

Explore why enterprises must build trust with SMBs and the reward for those that get it right.

Learn more about the relationship between enterprises and SMBs, and the importance and opportunities of addressing that perceived gap.

View All

The social commerce revolution

How engaging creators will be critical to social commerce success.

Social commerce offers brands myriad growth opportunities. It also presents them with complex choices. The key challenge? Knowing where to play.

Social commerce is on track to become a $1tn market. How should platforms and brands come together to play, compete and win in the new market?

Explore the factors driving this wave of change and how it will impact every brand, retailer and platform business.

View All

Building the responsible platform

Learn what it takes to measure progress against your inclusion, diversity, and equity commitments, and the significant returns for getting this right.

Explore the steps to achieve a strong inclusion, diversity and equity strategy (ID&E) and why it’s critical to the success of your organization.

View All

Revolutionizing platforms through low-code/no-code

Find out why Africa’s fast-expanding tech ecosystem offers companies an outstanding opportunity to make their move into the continent.

CIOs who harness LCNC's potential will achieve new heights of productivity. But to take advantage, they will need to embrace new operating models.

Learn more about how Low-Code/No-Code platforms give SMBs new powers, and why platform business.

Learn how democratization of tech via low-code/no-code platforms allows companies to bridge the skills gap, power innovation, and unleash a new wave of creativity.

View All

Exploring the future of gaming

Why the shift online means the gaming industry needs to offer a great experience to all players.

Learn what’s driving gaming’s massive growth, the changing demographics of the gaming universe, and the increasing importance of social interactions.

View All

Unlocking platform potential with Growth Teams

All successful platforms share some common characteristics. And Growth Teams play a vital role in embedding them into the fabric of the business.

Putting effort and resources behind a growth capability is essential to compete in a market where growth is table stakes for survival.

Growth Teams can be structured in different ways, and businesses need to make the right choice to achieve their maximum potential.

Growth teams focus on the "One Metric that Matters" and organize to optimize it. The best do more. They embed growth into their organization's DNA.

View All

World! Can I have your attention please?

The current explosion of creativity, virality and engagement is taking things to a whole new level. There’s a new class of consumer-creator emerging. Combining creativity with virality, they are reaching global audiences in the millions.

But what happens when we emerge from COVID? How will the behavior shaped by 12 months or more of relative confinement and increased digital engagement change when the conditions that helped form them no longer apply?


Meet the team

Subscription Center
Stay in the know with our newsletters Stay in the know with our newsletters
New Applied Now